ReachLocal Services Analyst Interview Questions and Answers

ROI stands for Return on Investment, a financial metric used to evaluate the profitability of an investment.

• ROI is calculated by dividing the net profit of an investment by the initial cost of the investment and expressing it as a percentage.

• It helps in determining the efficiency and profitability of an investment.

• For example, if you invest $100 in a project and earn $120 in return, the ROI would be 20% ($20 profi...read more

Paid ads are online advertisements that businesses pay for to promote their products or services.

• Paid ads appear on search engines, social media platforms, websites, and apps.

• Businesses bid on keywords or target specific demographics to reach their desired audience.

• Examples include Google Ads, Facebook Ads, and sponsored content on Instagram.

SEM stands for Search Engine Marketing, which is a form of online marketing that involves promoting websites by increasing their visibility in search engine results pages.

• SEM involves using paid advertising to increase a website's visibility in search engine results pages

• Common SEM tactics include pay-per-click (PPC) advertising and search engine optimization (SEO)

• Examples of SEM platforms include Google Ads, Bing...read more

Keywords to type in Google for visiting London

• London attractions

• London hotels

• London restaurants

• London weather

Quality score is a metric used to evaluate the quality of something, often used in advertising to measure the relevance and performance of ads.

• Quality score is typically used in online advertising platforms like Google Ads to measure the relevance and performance of ads.

• It is based on factors such as click-through rate, ad relevance, and landing page experience.

• Improving quality score involves optimizing ad conten...read more

CTR stands for Click-Through Rate in digital media marketing.

• CTR is a metric used to measure the success of an online advertising campaign.

• It is calculated by dividing the number of clicks on an ad by the number of times the ad was shown (impressions) and multiplying by 100.

• For example, if an ad received 100 clicks and 10,000 impressions, the CTR would be 1%.

• A higher CTR indicates that the ad is resonating well wi...read more