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Accenture

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3.8

based on 63.5k Reviews

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12936 Accenture Jobs

S&C Global Network - AI - Marketing Analytics (MMM)- Senior Manager

Accenture Solutions Pvt Ltd

 · 

3.8

 based on 63.5k Reviews

5-10 years

Bangalore / Bengaluru

S&C Global Network - AI - Marketing Analytics (MMM)- Senior Manager

Accenture

posted 2 weeks ago

Job Role Insights

Flexible timing

Key skills for the job

Python AWS Supply Chain Management SQL Java Azure DevOps

+ 3 more

Job Description

Entity:- Accenture Strategy & Consulting

Team:- Strategy & Consulting Global Network

Practice:- Marketing Analytics


About S&C - Global Network:-

Accenture Applied Intelligence practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition.

WHATS IN IT FOR YOU
  • As part of our Analytics practice, you will join a worldwide network of over 20,000 smart and driven colleagues experienced in leading statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
  • Accenture will continually invest in your learning and growth. You'll work with MMM experts, and Accenture will support you in growing your own tech stack and certifications
  • In Applied intelligence you will understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative.
    • What you would do in this role
  • Working through the phases of project
  • Define data requirements for creating a model and understand the business problem
  • Clean, aggregate, analyze, interpret data and carry out quality analysis of it
  • 5+ years of advanced experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation
  • Experience in working with non linear optimization techniques.
  • Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, Bagging and Boosting Techniques, Clustering
  • Hands on experience in python data-science and math packages such as NumPy , Pandas, Sklearn, Seaborne, Pycaret, Matplotlib
  • Development of AI/ML models
  • Develop and Manage data pipelines
  • Develop and Manage Data within different layers of Azure/ Snowflake
  • Aware of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models.
  • Working knowledge of MMM optimizer and its intricacies
  • Awareness of MMM application development and backend engine integration will be preferred
  • Working along with the team and consultant/manager
  • Well versed with creating insights presentations and client ready decks.
  • Should be able to mentor and guide a team of 10-15 people under him/her
  • Manage client relationships and expectations, and communicate insights and recommendations effectively
  • Capability building and thought leadership
  • Logical Thinking Able to think analytically, use a systematic and logical approach to analyze data, problems, and situations. Notices discrepancies and inconsistencies in information and materials.
  • Task Management Advanced level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track and report progress
    • Qualification

    Who we are looking for
  • 5+ years of work experience in consulting/analytics with reputed organization is desirable.
  • Master degree in Statistics/Econometrics/ Economics or B Tech/M Tech or Masters/M Tech in Computer Science or M.Phil/Ph.D in statistics/econometrics or related field from reputed college
  • Must have knowledge of SQL and Python language and at-least one cloud-based technologies (Azure, AWS, GCP)
  • Must have good knowledge of Market mix modeling techniques and optimization algorithms and applicability to industry data
  • Must have data migration experience from cloud to snowflake (Azure, GCP, AWS) Managing sets of XML, JSON, and CSV from disparate sources. Manage documentation of data models, architecture, and maintenance processes
  • Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, Java, SQL, Spark etc.
  • Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc.
  • Proficient in Excel, MS word, PowerPoint, etc.
  • Strong client and team management and planning of large-scale projects with risk assessment

    • Employment Type: Full Time, Permanent

    Read full job description

    Accenture Senior Manager Interview Questions

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    What people at Accenture are saying

    3.4
    Rating based on 147 Senior Manager reviews

    Likes

    Good culture Good growth opportunities, Decent compensation

    • Salary - Good
      • +5 more
    Dislikes

    Culture, growth opportunities and compensation have declined from great to good in last 2-3 years. The focus is only on share price, no longer a people focused company

    Read 147 Senior Manager reviews

    Senior Manager salary at Accenture

    reported by 2.4k employees with 10-25 years exp.
    ₹19.9 L/yr - ₹81 L/yr
    112% more than the average Senior Manager Salary in India
    View more details

    What Accenture employees are saying about work life

    based on 63.5k employees
    65%
    85%
    67%
    75%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

    Free Transport
    Cafeteria
    Work From Home
    Gymnasium
    Health Insurance
    Soft Skill Training +6 more
    View more benefits

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