Lead, GTM (Media) - Consumer Packaged Goods

At Amazon Ads, we sit at the intersection of Advertising, Media and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive ROI for our advertising partners. We strive to make advertising relevant so that customers welcome it across Amazon s ecosystem of mobile and desktop websites, proprietary devices, and the Amazon Advertising Platform. If you re interested in innovative advertising solutions with a relentless focus on the customer, you ve come to the right place!

Were seeking an experienced Go-To-Market Lead to drive Amazon Ads strategy and execution for Consumer Packaged Goods (CPG) clients in the media space. This role will be responsible for developing and implementing comprehensive GTM strategies to accelerate adoption of Amazon Ads solutions among CPG advertisers. Working with clients to align their goals with high impact advertising solutions, leveraging insights, market trends and full-funnel media planning


Lead the development and execution of GTM strategies for Amazon Ads CPG vertical
Partner with sales, product, and marketing teams to identify growth opportunities and optimize client solutions
Build and maintain strategic relationships with key CPG clients and agencies
Drive revenue growth through new business development and existing account expansion
Analyze market trends and competitive landscape to inform strategic recommendations
Create compelling value propositions and sales narratives for CPG advertisers
Develop scalable frameworks and best practices for the CPG vertical Bachelors degree required
13-15+ years of experience in advertising, marketing strategy, or brand management
Proven experience leading and scaling creative or cross-functional teams.
Demonstrated ability to work backwards from business objectives to deliver customer-obsessed, data-driven creative solutions
Experience influencing senior stakeholders and managing executive-level relationships. MBA from reputed university
5+ years experience working in the CPG across digital touchpoints/media planning and understanding their unique challenges
Proven track record of developing and executing successful GTM strategies
Strong understanding of digital advertising ecosystem and media landscape
Excellence in stakeholder management and cross-functional collaboration
Outstanding presentation and communication skills