Senior Sales Executive - General Trade

This is an Individual contributor role/ No team handling

Role & Responsibilities

Lead generation and prospecting:

Identifying potential customers through market research, networking, and outreach to generate new sales opportunities.

• Responsible for implementation of the sales strategies of the business line in the assigned territory.

• Meeting with dealers on a frequent basis and supporting them in the lead generation.

• In charge of implementing the business line's sales tactics in the designated territory through an

effective secondary driven sales plan, the territory's sales target is met.

• Improve the quantitative and weighted distribution of market shares by enforcing the proper product

mix and business partners selection in the designated territory

• Ensure that distributors, direct dealers, and retailers are appointed in the designated territory in

accordance with the business plan.

• Target setting for channel partners and enabling them for profitable growth.

Customer relationship building:

• Establishing and maintaining strong relationships with existing and potential clients through regular

communication and personalized interactions.

• Builds and maintains solid customer relationships, understanding their needs and providing

personalized sales and service solutions as the need be.

Sales presentations and demonstrations:

• Presenting product features and benefits to channel partners, addressing their concerns, and

demonstrating the product based on business needs.

• Train and educate dealers from time to time for on time customer solutions

• Handhold new business partners and provide them with all the necessary support to sustain and

deliver.

Market analysis and report generation:

• Staying updated on market trends, competitor activity, and customer needs to adapt sales

strategies accordingly.

• Tracking sales performance, analyzing data, and providing accurate sales forecasts to

management.