Product Marketing - Anti-Infective (PM/APM/GPM)

Major Purpose of the Job: (Exactly spell out key deliveries/results expected from this job):

The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful

marketing strategies, scanning of market for identification & expansion into various therapies, identification of

potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The

jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high

volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and

profitability

Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out )

• Ensuring that the brand gets the highest visibility among the competitors through marketing activity.

• Scanning the competitor landscape/ environment to identify opportunities for new product launches & line

extensions

• Understand the evolution of the market in the medium and long term

• Making visual aid and cycle wise and promotional inputs as per brand requirement

• Providing training to the field staff on a periodic basis

• Understand the competitor landscape through research data at a macro level and through observation during

market visits at a micro level Development of Brand Development Strategy

• Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques.

Managing Brand life cycle

• Usage of analytical tools to identify problems and make decisions

• Customer Segmentation.

• Development of Promotional inputs

• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.