Consumer Insights Manager - FMCG (4-12 yrs)

Job Purpose

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

Principal Accountabilities

- Design effective & efficient ways along with the agency partners to measure & track brand performance

- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

- Work closely with the brand team & leverage insights to drive business growth

- Identify new & effective ways of testing concepts, products & communication

- Evaluate & pilot new tools & agencies esp. in the digital space

- Leverage internal monitoring tools to derive insights

- Triangulate multiple data sets to identify trends and early indicators of brand/product performance

Operating Network

Internal

- R&D

- Consumer Insights Manager

- PD Manager

- Brand Managers

- Finance Team

External

- Market Research Agencies

Role Requirements / Specifications

- MBA (Marketing) with minimum 4-5 years' experience in qualitative/quantitative research.

- Should have significant knowledge on basic statistics

Knowledge & Skills

- Business Understanding

- Knowledge of market research methodology and tools

- Basic knowledge of statistics

- Knowledge of consumer understanding and behaviour

Skills

- Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player