Product Marketing Manager

We are expanding our team and are looking for a Product Marketing Manager.

Key Responsibilities:

• Develop and implement market entry strategies for products in key international markets, with a focus on India and ASEAN regions;
• Understand the specific market needs in India and neighboring regions, adapting product positioning to local conditions, knowledge of the B2B segment
• Analyze competitors offerings and market trends to highlight unique value propositions;
• Conduct deep market research to understand the characteristics of each market segment;
• Collect customer data to inform product development and marketing strategies;
• Identify new trends and innovation opportunities in industries such as retail, construction, and merchandising;
• Lead the creation of product launch plans, coordinating with cross-functional teams including R&D, sales, and customer support;
• Create effective marketing materials and campaigns to support product launches in new regions;
• Monitor and evaluate the effectiveness of product launches, adjusting strategies as needed;
• Work closely with sales, customer support, and technical teams to develop tools, presentations, and content that drive successful product promotion and customer engagement;
• Align product marketing strategies with country managers and regional teams to meet local business goals and cultural specifics;
• Oversee content creation for various channels including digital marketing, webinars, case studies, and white papers, focusing on increasing visibility and generating leads in new markets;
• Ensure messaging aligns with the companys overall mission and the specific needs of each regional audience;
• Track the effectiveness of product marketing through key metrics such as market share, customer acquisition, and retention;
• Prepare regular reports for management, providing insights on market penetration and marketing effectiveness.

What We Expect:

• Over 3 years of proven experience as a Product Marketing Manager, with a focus on research, product packaging, market positioning, sales support, and vendor management;
• Knowledge of product launch methodologies, including research, customer development, lead generation, and strategic approaches;
• Extensive experience in service sectors such as retail, merchandising, outstaffing, and manufacturing;
• Strong communication and leadership skills, with experience at industry events and conferences;
• Knowledge of the startup and venture market in India, as well as useful connections in this field, would be a significant advantage;
• Familiarity with task management tools: Trello, Asana, Notion, Airtable;
• Proficiency in English and Hindi languages.

What We Offer:

• Remote work format that allows you to organize your work time flexibly and work from any convenient location, saving time and money on daily commutes;
• Social guarantees: paid vacation of 28 calendar days, paid sick leave, and various employee benefits for significant dates;
• Prospects for financial and professional growth;
• Access to the corporate digital library;.