Lemma - Campaign Manager (4-5 yrs)

Role: Campaigns Manager

Location: Pune

Responsibilities:

Strategy Development:

- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.

- Conduct in-depth market research and competitor analysis to identify opportunities and optimize campaigns.

- Define clear KPIs and track performance metrics to measure campaign effectiveness.

- Start with Google and Meta campaigns and then progressively add performance platforms like snapchat, Amazon ads, quick commerce platforms, retail media networks and so on.

Campaign Management:

- Oversee the planning, execution, and optimization of Google Ads (Search, Display, Shopping, Video) and Facebook Ads campaigns.

- Manage campaign budgets, bidding strategies, and ad creatives to maximize ROI.

- Utilize A/B testing and other experimentation techniques to improve campaign performance.

Audience Targeting:

- Develop targeted audience segments based on demographics, interests, and behaviors.

- Utilize advanced targeting options to reach the right audience at the right time.

- Continuously refine targeting strategies to optimize campaign performance.

Analytics and Reporting:

- Monitor key performance indicators (KPIs) and track campaign performance.

- Analyze campaign data to identify trends, opportunities, and areas for improvement.

- Generate insightful reports and presentations to communicate findings to stakeholders.

Team Management:

- Lead and mentor a team of digital marketing specialists.

- Assign tasks, provide guidance, and foster a collaborative work environment.

- Develop and implement training programs to enhance team skills and knowledge.

Qualifications:

- Bachelor's/Masters' degree in Marketing, Business, or a related field.

- 4+ years of experience in digital marketing, with a strong focus on Google Ads and Facebook Ads.

- In-depth knowledge of Google Ads and Facebook Ads platforms, including their latest features and best practices.

- Strong analytical skills and the ability to interpret complex data.

- Excellent project management and organizational skills.

- Experience with Google Analytics and other digital analytics tools.

- Strong communication and presentation skills.

- A passion for digital marketing and a desire to stay up-to-date with industry trends.

Preferred Qualifications:

- Experience with other digital marketing channels, such as email marketing, SEO, and social media.

- Certifications in Google Ads and Facebook Blueprint.

- Experience with data-driven decision making and optimization techniques.

- A strong understanding of the latest digital marketing trends and technologies.

If you're a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.