Medika Bazaar - Sales Leader - Distributor Appointment & Channel Development (6-10 yrs)

Job Title: Sales Leader - Distributor Appointment & Channel Development.

Department: Sales.

Location: Mumbai /Gurugram.

Reports To: Head of Sales.

Job Summary:

The Sales Leader - Distributor Appointment & Channel Development is responsible for identifying, appointing, and developing a robust distributor network to drive sales and market penetration.

This role plays a critical part in expanding the company's footprint by building efficient and productive distribution partnerships, ensuring sales targets are met through effective territory planning, onboarding, and channel management.

Key Responsibilities:

Distributor Appointment & Onboarding:

- Identify and evaluate potential distributors in target markets or regions.

- Conduct due diligence and negotiate commercial terms, pricing structures, and agreements.

- Facilitate smooth onboarding, training, and integration into the company's sales ecosystem.

Channel Development & Sales Growth:

- Develop and implement strategies for channel expansion and sales volume growth.

- Set and monitor sales targets for distributors and provide necessary support.

- Ensure consistent supply, pricing, and promotions through distributors.

Market Penetration & Territory Planning:

- Analyze market trends, customer needs, and competitor activity.

- Plan territory coverage to maximize distribution effectiveness and sales.

- Identify gaps in market presence and take corrective actions.

Distributor Relationship Management:

- Maintain strong relationships with distributors to ensure high engagement and loyalty.

- Resolve distributor issues promptly related to logistics, credit, or product availability.

- Conduct regular business reviews and performance evaluations.

Compliance & Reporting:

- Ensure distributors adhere to company policies, credit terms, and brand guidelines.

- Provide accurate and timely sales reports, forecasts, and market intelligence to management.

Qualifications:

- Bachelor's degree in business, Marketing, Sales, or related field.

- MBA preferred.

- 6-10 years of sales experience with a focus on distributor/channel sales.

- Proven track record of appointing and managing distributors across territories.

- Strong negotiation, relationship-building, and analytical skills.

- Familiarity with CRM, ERP systems, and sales analytics tools.

- Willingness to travel extensively within assigned regions.

Preferred Skills:.

- Industry-specific experience (e.g , FMCG, pharma, consumer durables).

- Knowledge of market distribution models.

- Exposure to working in high-growth or emerging markets.