Sales Manager BL SME - DSA Unsecured Lending

Role & responsibilities

We are seeking an experienced and driven Sales Manager Business Loans to lead and manage our DSA channel for unsecured SME lending. The ideal candidate will be responsible for sourcing high-quality unsecured business loan proposals from small and medium enterprises (SMEs) through a robust DSA network. This role requires a strong understanding of the SME lending ecosystem, excellent relationship management skills, and a proven track record in channel sales.

Key Responsibilities:

• Channel Development & Management:
  
• Onboard, activate, and manage DSAs for sourcing unsecured business loan leads.
  
• Ensure compliance with the company’s policies, processes, and documentation requirements by DSAs.
  
• Train and motivate DSAs to enhance productivity and product knowledge.
  
• Business Sourcing & Revenue Generation:
  
• Achieve assigned sales targets for SME unsecured loans through the DSA channel.
  
• Conduct joint customer meetings with DSAs when necessary to close deals.
  
• Monitor sourcing quality and reduce rejection rates by pre-qualifying leads.
  
• Market Intelligence & Strategy:
  
• Track competitor activities and market trends to develop proactive sales strategies.
  
• Provide feedback to product and credit teams for enhancements and risk controls.
  
• Relationship Management:
  
• Build strong relationships with DSAs and maintain regular engagement to ensure continuous business flow.
  
• Collaborate with credit, operations, and disbursement teams to ensure smooth loan processing.
  
• Reporting & MIS:
  
• Maintain accurate records of DSA performance, lead conversions, and pipeline tracking.
  
• Provide regular updates and sales forecasts to senior management.
  

Qualifications & Skills:

• Education: Graduate in any discipline (MBA/PGDM in Sales, Marketing, or Finance preferred).
  
• Experience: 4–8 years in sales of unsecured business loans with a focus on the DSA channel.
  
• Industry Exposure: NBFCs, Banks, or FinTechs with a strong background in SME lending.
  
• Skills Required:
  
• Excellent communication, negotiation, and interpersonal skills.
  
• Strong understanding of credit norms and lending documentation for SMEs.

Preferred candidate profile