Lead - Content & Catalogue

Position Title: Lead - Content & Catalogue

Department: Marketing

Work Location: HO, Rohini

Purpose of the Position (Job Summary)

We are seeking an Assistant Manager for E-Commerce & D2C Content/Listing to oversee product listings, A+ Content, ensuring accurate uploads, inventory synchronization, and high-quality content across e-commerce platforms and D2C websites. This role involves coordinating creative assets, optimizing SEO, and collaborating with marketing teams to enhance product visibility and drive sales.

Key Roles and Responsibilities

1. Content Optimization - Thourough knowledge of A+ Content

2. Product Listing Management: Oversee the timely upload and maintenance of product listings across all e-commerce marketplaces and D2C platforms. Ensure accuracy and completeness of product details (e.g., descriptions, specifications, images) to enhance customer experience across all channels.

3. Listing Tracker Management: Maintain and circulate weekly updated listing trackers for all brands (e.g., Sparx, Flite) across e-commerce platforms and D2C websites to ensure accurate reporting and tracking.

4. Image and Infographic Management: Coordinate the creation and updating of PDP (Product Detail Page) images with innovative concept shoots, lifestyle visuals, and infographics for both e-commerce and D2C platforms to boost customer engagement and conversions

5. Creative Asset Development: Plan and execute creative and model shoots for PDPs to elevate product presentation and align with brand aesthetics.

6. Inventory Accuracy: Manage accurate linking and synchronization of inventory across all warehouses, e-commerce marketplaces, and D2C platforms.

7. Quality Assurance: Conduct routine quality and hygiene checks for all listings on e-commerce marketplaces and D2C websites to maintain uniformity and content excellence.

8. Data and Performance Reporting: Monitor performance metrics (e.g., traffic, conversion rates, sales) for e-commerce and D2C platforms Via performance team. Analyze data and provide actionable insights to improve listings, ad performance, and customer experience.

9. Customer Feedback Integration: Regularly review customer reviews, ratings, and feedback on e-commerce platforms and D2C websites to address content gaps and improve product presentations.

10. Stakeholder Coordination