Senior Scientific Writer Omnichannel

Job title: Senior Scientific Writer Omnichannel
Location: Hyderabad
About The Job
Strategic context:
Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history
As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives
Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations
This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class Omnichannel engagement strategy, including development of standards & best practices across markets and brand teams, as well as executional planning and support of local Omnichannel approaches (including change management)
GTMC will also collaborate closely with Digital to provide consistent tools

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do
Build a career and you can be part of transforming our business while helping to change millions of lives
ReadyAs a Senior Scientific Writer in the Content Operations Team, within our Hyderabad Hub, you'll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations
You'll optimize Omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations

Main Responsibilities
The overall purpose and main responsibilities are listed below:
To create/review complex and specialized content (branded/unbranded) without supervision; manage end-to-end Omnichannel content creation / repurposing / localization process including supporting designing & enhancement, validation, tagging & upload, deployment, publishing, and dissemination via relevant tools & platforms
Develop and maintain therapeutic area(s), process(es), and compliance expertise for Omnichannel pillar/GTMC
Perform background research/literature analysis/due diligence and application of available content insights generated via AI-enabled digital platforms, Search Engine Optimization (SEO)-Search Engine Marketing (SEM), campaign analytics, CX surveys etc
as relevant for enhancing content generation framework and delivering high quality content
Manage multiple projects across multiple franchises or therapeutic areas

Review scientific accuracy checks/validation (including support for Content Powerhouse) performed by junior writers to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical, legal and regulatory standards (MLR)
Actively contribute in GenAI/Content Powerhouse initiatives (as relevant in the role) ideation sessions for content generation; review, edit and refine AI-generated content to meet high-quality standards and brand guidelines; integrate relevant keywords into content without compromising scientific integrity or readability to improve SEO rankings, user engagement, and accuracy; collaborate with the prompt expert to adjust prompts based on content quality, inputs from brand teams and audience engagement; write compelling headlines, calls-to-action, and content sections as needed to supplement AI-generated text; work closely with the graphic designer to ensure text and visuals are integrated seamlessly

Support/guide junior writers for brand strategy/messaging plan (map stories) and channel agnostic modular content framework
Support/guide junior writers for modular content/retro modularization, claims and component review, and localization
Leverage GenAI/Content Powerhouse capabilities and implement innovation and agile methodology aligned with Omnichannel/LexMex/GTMC to scale our production of marketing content

Coach junior writers for developing engaging, impactful, SEO-friendly content for websites (Healthcare Professionals & patients), campus portals, social media channels, and Omnichannel campaigns (including but not limited to banners, emails, newsletters, social media content/posts, interactive visual aids, gifs, scrolls, carousals, KOL interview videos/videos/video articles, podcasts, articles/summaries, infographics, slide decks)
Collaborate effectively with stakeholders, peers/team to develop, and promote best-in-class customer experience through best-in-class content

People: (1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar with an end objective to develop content as per requirement; (2) Interact effectively with health care professionals as relevant; and (3) Constantly assist junior writers in developing knowledge and sharing expertise (4) Partner with Leads to strengthen capabilities and support individual development plans (5) Collaborate with cross-functional teams in GTMC to build digital transformation/to bring innovative digital solutions (6) Provide proactive recommendations on improving scientific content of the deliverables and play an active role to follow the best practices in relation to processes, communications, project management, documentation and technical requirements
Performance: (1) Provide content as per agreed timelines and quality and (2) Be a subject matter expert, coach, mentor, and assist fellow writers
Recommend, lead, and implement tactical process improvements within the department and division-wide
Process: (1) Develop complex scientific content (branded/unbranded); (2) Act as an Omnichannel content expert for the assigned therapeutic area(s); (3) Assist the Content Operations Hub Team in conducting comprehensive content-need analysis; (4) Implement the content plan and associated activities for the year identified for the pillar; (5) Work with selected vendors within the region to deliver the required deliverables as per defined process; (6) Leverage advanced training delivery tools and techniques thereby enhancing the effectiveness of training delivery
Stakeholder: (1) Work closely with GTMC/Omnichannel pillars (Global, Local, and Hub) to identify content need and assist in developing assigned deliverables and (2) Liaise with Omnichannel/ GBTs/AoR/LexMex to prepare relevant and customized deliverables
About You
Experience: >4 years of experience in content creation in medico-marketing / medical / commercial / Omnichannel domain for the pharmaceutical/healthcare industry/digital platforms; Intermediate-Advanced level expertise in MS PPT/Excel/Word & Adobe is desirable; experience of developing digital content is preferred
Soft skills and Technical skills: Stakeholder management; communication skills; and ability to work independently and within a team environment As applicable (including but not limited to therapeutic area/domain knowledge exposure; medico-marketing content; and/or project management); MS PPT/Excel/Word & Adobe
Education: Advanced degree in life sciences/pharmacy/similar discipline or medical degree
Languages: Excellent knowledge of English language (spoken and written)
Why choose us
Bring the miracles of science to life alongside a supportive, future-focused team
Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeksgender-neutral parental leave
Play a key role in shaping and optimizing our content strategy, driving business growth and achieving impactful results

Better is out there
Better medications, better outcomes, better science
But progress doesnt happen without people people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen
So, lets be those people

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi
com!
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