Senior Engineer - SFMC

What You Will Do:

As a Salesforce Marketing Cloud (SFMC) Senior Engineer, you will be responsible for designing, coding, and optimizing email campaigns, landing pages, and digital assets within Salesforce Marketing Cloud. This role requires expertise in HTML, CSS, AMPscript, and a strong understanding of Marketing Cloud tools like Email Studio, Journey Builder, and Automation Studio.

Key Responsibilities:

• Design and develop responsive, visually appealing, and high-performing email templates and landing pages using HTML, CSS, and AMPscript.
• Experience in Implementation and Configuration of SFMC & Email Studio (Creative, Data Extensions, Triggered Sends)
• Collaborate with marketing teams to implement campaigns in Salesforce Marketing Cloud (SFMC) using tools like Email Studio, Journey Builder, and Automation Studio.
• Ensure compatibility across various email clients and devices using responsive design best practices.
• Customize dynamic content and personalization using AMPscript, Data Extensions, and Salesforce data.
• Test, troubleshoot, and optimize email rendering across platforms (e.g., Litmus, Email on Acid).
• Maintain SFMC assets and ensure code consistency, scalability, and adherence to brand guidelines.
• Analyze campaign performance and provide insights for optimization.
• Stay updated on industry trends, tools, and email development best practices.

Location Hyderabad, Bangalore, Chennai, Gurugram

Mode - Hybrid

Experience - 5 to 11 Years

Technical Skills you bring in:

• Strong proficiency in HTML, CSS, and email development (inline styles, table-based layouts, responsive design).
• Experience with Salesforce Marketing Cloud tools, especially Email Studio, Automation Studio, and Journey Builder.
• Knowledge of AMPscript for dynamic and personalized email content.
• Understanding of CAN-SPAM, GDPR, and email deliverability best practices.
• Experience in email development, preferably within Salesforce Marketing Cloud.

Professional Attributes You Possess:

• Excellent communication skills needs to be able to interact with clients and sponsors.
• Strong analytical and problem-solving skills
• Excellent organizational skills and attention to detail
• Ability to function well in a high-paced environment
• Should be a team player and self-starter
• Should be a quick learner