Email Marketing Executive

WeAssemble is looking for an Email Marketing Executive to support and build marketing communications
We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment

This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units

Responsibilities
Control and direct the email marketing channel, as well as the related analysis
Create engagement strategies based on an understanding of customer needs and intent

Support the execution of automated lead generation programs
Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform

Marketing Automation Platform expert
Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals

Take ownership of marketing technology platforms
Analyse and report on the performance of channels and campaigns

Make it easier to report on marketing impact

Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc
) to design and approve email campaigns

Ensure that email permissions are followed

Implement best practices for email marketing

Aid in the evaluation of new innovative opportunities to increase engagement and/or results

Keep up to date with changes/developments in the IT sector through self-learning, training, and research
Desired Candidate Profile
1+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo
io or we connect etc
Must be able to demonstrate a high level of marketing automation
Excellent communication skills written, verbal, presentation
Proven ability to work in a collaborative environment as well as being a motivated, self-starter
Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results

Report on critical email and marketing automation campaign metrics
Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
Support the execution of automated lead generation programs
Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
Monitor the campaigns and make necessary changes to generate the lead