Freelancer.com Digital Marketer Interview Questions and Answers

Digital marketing is the promotion of products or services using digital technologies.

• Digital marketing involves various online channels such as social media, search engines, email marketing, and websites.

• It focuses on reaching and engaging with target audiences through digital platforms.

• Examples include running ads on Facebook, optimizing websites for search engines, and sending promotional emails.

Digital marketing is essential for businesses to reach their target audience and stay competitive in the modern market.

• Allows businesses to reach a wider audience through various digital channels

• Enables targeted advertising to specific demographics

• Provides measurable results and analytics for optimization

• Increases brand awareness and customer engagement

• Examples: social media marketing, email marketing, SEO, PPC adverti...read more

Digital marketing can be done through various channels such as social media, email, SEO, PPC, content marketing, and influencer marketing.

• Social media marketing

• Email marketing

• Search engine optimization (SEO)

• Pay-per-click advertising (PPC)

• Content marketing

• Influencer marketing

On-page optimization refers to optimizing individual web pages to rank higher and earn more relevant traffic. Off-page optimization refers to all the activities that take place outside of your website to improve its ranking on search engine results pages.

• On-page optimization includes optimizing content, title tags, meta descriptions, internal links, and URL structure.

• Off-page optimization includes link building, social...read more

The latest Google algorithm update is the June 2021 Core Update.

• The update began rolling out on June 2nd and finished on June 12th.

• It aimed to improve the relevance and quality of search results.

• Some websites saw significant changes in their rankings, both positive and negative.

• The update was not targeted at any specific industry or type of website.

• Google recommends focusing on creating high-quality content and user ex...read more