Morpheus Human Consulting Digital Marketer Interview Questions and Answers

KPIs are measurable values that demonstrate how effectively a company is achieving key business objectives.

• KPI stands for Key Performance Indicator, a measurable value that indicates progress toward a goal.

• Common metrics include conversion rate, customer acquisition cost, and return on investment (ROI).

• For example, a conversion rate of 5% means 5 out of every 100 visitors complete a desired action.

• Customer acquisition ...read more

Digital marketing involves promoting products or services through online channels to reach a target audience.

• Digital marketing includes strategies such as SEO, social media marketing, email marketing, and content marketing.

• It focuses on creating engaging content, analyzing data to optimize campaigns, and reaching target audiences effectively.

• Examples of digital marketing tools include Google Analytics, Facebook Ads Man...read more

I have created social media campaigns, managed email marketing, and analyzed website traffic.

• Created and managed social media campaigns on platforms like Facebook, Instagram, and Twitter

• Managed email marketing campaigns to engage with customers and drive sales

• Analyzed website traffic using tools like Google Analytics to optimize marketing strategies