Reckitt Benckiser Sales & Marketing Interview Questions and Answers

ABC condoms have high brand awareness in the country and are also of high quality, but have low sales since local companies are setting up deals with distributers who are preferring the latter to ABC. How do you increase sales and also how do you allocate budgets for the same?

Q1. Tell me something about yourself.
Ans. 
Dynamic sales and marketing professional with a passion for driving growth and building strong client relationships.
• Over 5 years of experience in B2B sales, consistently exceeding targets by 20%.

• Skilled in digital marketing strategies, successfully launched a campaign that increased brand awareness by 30%.

• Strong communicator, adept at presenting to diverse audiences and building rapport with clients.

• Proficient in CRM t...read more
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Q2. Describe your work experience and related questions. Example - Describe clients and markets, timeline of work-ex, types of campaigns, most successful campaign, challenges, use of data, Platforms worked & t...read more
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Q3. Search funnel for a product, Market share/search impression share of the client vs competitor etc.
Ans. 
The search funnel for a product involves analyzing market share and search impression share of the client and competitors.
• The search funnel involves tracking the customer journey from initial search to purchase.

• Market share is the percentage of total sales in a market that a company has.

• Search impression share is the percentage of times a company's ad appears in search results.

• Comparing market share and search impressi...read more
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Q4. Any questions for us?
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Q1. Why marketing?
Ans. 
Marketing is essential for creating brand awareness, generating leads, and driving sales.
• Marketing helps to identify and understand the target audience

• It creates a unique brand identity and helps to differentiate from competitors

• Marketing campaigns generate leads and increase sales

• It helps to build customer relationships and loyalty

• Marketing provides valuable insights into customer behavior and preferences
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Q2. What do u prefer - brand marketing, digital, sales etc?
Ans. 
I prefer digital marketing for its data-driven approach and ability to engage audiences effectively across various platforms.
• Digital marketing allows for precise targeting; for example, using social media ads to reach specific demographics.

• Brand marketing builds long-term loyalty; think of how Coca-Cola maintains its brand image through consistent messaging.

• Sales strategies are crucial for immediate revenue; for instan...read more
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Q3. How does sales fit into your goals?
Ans. 
Sales is a crucial aspect of achieving my goals.
• Sales helps me generate revenue and meet targets

• It allows me to expand my customer base and increase brand awareness

• Sales also helps me gather valuable feedback from customers

• I prioritize sales by setting specific targets and tracking progress regularly
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Q4. How would you interact with subordinates who are elder to you?
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Q5. What if a subordinate isn't delivering result on time?
Ans. 
Address the issue with the subordinate and identify the root cause of the delay.
• Schedule a meeting with the subordinate to discuss the issue and identify the reasons for the delay.

• Provide support and resources to help the subordinate overcome any obstacles.

• Set clear expectations and deadlines for future tasks.

• Monitor progress closely and provide feedback regularly.

• Consider disciplinary action if the issue persists desp...read more
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Q6. Still isn't working inspite warnings?
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Discuss Ad Analytics

Q1. Tell me something about yourself.
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Q2. Walk us through your CV.
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Q1. Introduce yourself. Why u choosing sells.
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