S&C Global Network - AI - CDP - Marketing Analytics - Consultant

Job Title -



S&C Global Network - AI - CDP - Marketing Analytics - Consultant



Management Level:



9-Team Lead/Consultant



Location:



Gurugram, DDC1A, NonSTPI



Must-have skills:Data Analytics




Good to have skills:Ability to leverage design thinking, business process optimization, and stakeholder management skills.



Job


Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.




Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.



WHATS IN IT FOR YOU

As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.



What you would do in this role

A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.



Key Duties and Responsibilities:

Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs

Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.

Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry

Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.

Assess and audit the current state of a clients marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.

Conduct stakeholder interviews and gather business requirements

Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution

Prioritize CDP use cases together with the client.

Create a strategic CDP roadmap focused on data driven marketing activation.

Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clients needs.

Provide hands-on support and platform training for our clients.

Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.

Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.

Business intelligence expertise for insights, actionable recommendations.

Project management expertise for sprint planning

Professional & Technical




Skills:

- Relevant experience in the required domain.

- Strong analytical, problem-solving, and communication skills.

- Ability to work in a fast-paced, dynamic environment.

Experience with A/B testing tools is a plus.

Must have programming experience in PySpark, Python, Shell Scripts.

RDBMS, TSQL, NoSQL experience is must.

Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.

Experience in deployment and operationalizing the code is an added advantage.

Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools.

Proficient in Excel, MS word, PowerPoint, etc

Technical




Skills:

Any CDP platforms experience e.g., Lytics CDP platform developer, or/and

Segment CDP platform developer, or/and

Adobe Experience Platform (Real time CDP) developer, or/and

Custom CDP developer on any cloud

GA4/GA360, or/and Adobe Analytics

Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool

Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.

Deep Cloud experiecne (GCP, AWS, Azure)

Advance level Python, SQL, Shell Scripting experience

Data Migration, DevOps, MLOps, Terraform Script programmer

Soft




Skills:

Strong problem solving skills

Good team player

Attention to details

Good communication skills

Additional Information:

- Opportunity to work on innovative projects.

- Career growth and leadership exposure.





About Our Company | Accenture

Qualification



Experience:



8-10Years




Educational Qualification:



Any Degree