AI CERTs - Manager - Marketing (5-6 yrs)

- Marketing manager role description highlights a need for a professional with a strong focus on brand execution and digital marketing strategies.

- The role requires proficiency in Shopify ROAS, Zoho CRM, UI/UX design, and paid advertising (Google Ads and potentially Metal Ads, although this is less common).

- Key responsibilities include driving sales, optimizing marketing channels, managing CRM data, and ensuring a positive brand experience.

Core Responsibilities:

Brand Execution:

- This involves ensuring consistent messaging, visual identity, and overall brand experience across all channels.

Shopify ROAS:

- Optimizing Return on Ad Spend for Shopify campaigns, which likely involves analyzing campaign performance, A/B testing, and refining targeting strategies.

Zoho CRM:

- Managing customer relationships, data, and sales pipelines within the Zoho CRM platform.

UI/UX:

- Understanding and contributing to user interface and user experience design to ensure a seamless and positive customer journey on digital platforms.

Paid Advertising (Google Ads and Metal Ads):

- Developing and managing paid advertising campaigns on Google Ads (and potentially Metal Ads, which could be a platform specific to certain industries).

Sales and Revenue Generation:

- Driving sales through effective marketing strategies and tactics.

Reporting and Analytics:

- Analyzing marketing campaign performance, identifying areas for improvement, and reporting on key metrics.

Skills and Qualifications:.

- Proficiency in Shopify: Understanding of the platform's capabilities, features, and best practices for driving e-commerce sales.

- Zoho CRM Expertise: Experience with Zoho CRM, including CRM administration, data management, and automation.

- UI/UX Knowledge: Understanding of user interface and user experience principles, with the ability to contribute to design decisions.

- Google Ads Experience: Proficiency in creating, managing, and optimizing Google Ads campaigns.

- Metal Ads (if applicable): Understanding of Metal Ads (if used by the company) and its specific features and strategies.

- Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.

- Communication and Collaboration: Strong communication skills, ability to work independently and collaboratively with other teams.