AI CERTs - Marketing Lead (8-10 yrs)

Key Responsibilities:.

Strategy and Leadership:

- Develop and lead 360- marketing strategies that align with organizational goals.

- Set clear marketing objectives and KPIs, ensuring alignment with sales and leadership teams.

- Mentor and guide a team of marketers, fostering a culture of collaboration, creativity, and innovation.

Digital Marketing Leadership:

- Oversee all digital marketing initiatives, including SEO, SEM, PPC, email campaigns, and display advertising.

- Drive social media strategies to boost engagement and brand presence across platforms.

- Leverage analytics tools like Google Analytics and HubSpot to monitor and optimize campaign performance.

Content Strategy and Brand Building:

- Spearhead the creation of high-quality content, including blogs, whitepapers, videos, and case studies.

- Ensure consistent brand messaging and identity across all marketing channels.

- Collaborate with internal and external teams to produce customer-centric content that drives engagement.

Demand Generation and Lead Nurturing:

- Design and execute Account-Based Marketing (ABM) strategies to target high-value prospects.

- Implement lead generation programs, optimizing performance to drive sales-ready leads.

- Recommend and deploy Martech tools to enhance demand generation efficiency.

Event and Omni-Channel Marketing:

- Plan and execute high-impact events, webinars, and trade shows that deliver ROI.

- Integrate traditional marketing tactics (print, mailers, outdoor advertising) with digital efforts for a seamless strategy.

Data-Driven Campaign Optimization:

- Measure and report on campaign performance, providing actionable insights to improve ROI.

- Continuously test and refine strategies to boost engagement, conversions, and revenue.

- Own end-to-end reporting, ensuring transparency and accountability.

Sales Collaboration and Enablement:

- Partner with sales teams to create effective messaging and tools that drive deal closures.

- Ensure alignment between marketing campaigns and sales goals to maximize impact.

Cross-Functional Collaboration:

- Work closely with creative, product, and leadership teams to align efforts and objectives.

- Collaborate on product messaging, ensuring differentiation in a competitive market.

Requirements:

- Experience: 8+ years in marketing roles with a focus on multi-channel campaign execution and leadership.

- Hands-on Expertise: Proven ability to execute marketing initiatives end-to-end across multiple channels.

- Marketing Tools: Advanced proficiency with tools like Google Analytics, HubSpot, Salesforce, and social platforms.

- Data-Driven: Strong ability to analyze data, derive insights, and make informed decisions.

- SEO/SEM Knowledge: Deep expertise in optimizing search rankings and managing paid campaigns.

- Content Creation: Exceptional content strategy and development skills across formats.

- Leadership: Demonstrated experience in building and managing high-performing teams.

- Strategic Thinking: Strong ability to translate business goals into actionable marketing strategies.

Preferred Qualifications:

- Experience in the training/education industry or a similar sector.

- Familiarity with Account-Based Marketing (ABM) strategies.

- Certifications in marketing tools or platforms (e.g , Google Ads, HubSpot).