AI CERTs - Manager - Product Marketing (6-9 yrs)

About AI CERTs:

AI CERTs- is a fast-growing global certification body delivering role-based, vendor-agnostic certifications in AI, blockchain, and emerging tech.

We serve professionals, enterprises, governments, and educational institutions worldwide through innovative products, an expanding partner ecosystem, and a mission to close the global AI skills gap.

Role Overview:

- We are looking for a creative and analytical Product Marketing Manager to drive go-to-market (GTM) strategies and product positioning for AI CERTs' growing portfolio of certifications.

- You'll own messaging, positioning, content strategy, and enablement for both direct and partner-led channels (ATPs, GSIs, AAPs).

- Your mission is to translate our certifications into market-leading products, enabling our partners and internal teams to sell more effectively and helping AI CERTs continue its rapid global growth.

Responsibilities :

1. Go-to-Market & Launches:

- Drive GTM strategy for new certification launches (monthly cadence).

- Define positioning, messaging, value propositions, and differentiation.

- Collaborate with Product, Content, Sales, and Marketing teams to ensure launch success.

2. Product Positioning & Messaging.

- Develop compelling positioning for each certification family (AI+, Blockchain+, Security+, Business AI, etc).

- Craft segment-specific messaging for learners, enterprises, government, universities, and partners.

- Own and update messaging frameworks across channels (website, presentations, campaigns).

3. Sales & Partner Enablement:

- Create high-impact sales enablement materials: pitch decks, product one-pagers, FAQs, competitive comparisons.

- Support the Sales & Partner team in training ATPs and internal SDR/BDR teams.

- Build differentiated stories vs. competitors (CompTIA, EC-Council, Microsoft, ISC2, PMI, etc).

4. Content Marketing & Thought Leadership:

- Collaborate with Marketing to create certification guides, blog content, video scripts, and lead magnets.

- Partner with Social & Content teams to amplify product stories.

- Lead production of case studies and learner success stories.

5. Market & Customer Insights:

- Conduct ongoing market research to understand trends in AI/Blockchain skilling and certification.

- Analyze competitor offerings and update battlecards.

- Gather customer/partner feedback to inform product roadmap and positioning.

Key Skills & Experience:

- 5+ years in product marketing, ideally for EdTech, certification, SaaS, or B2B tech products.

- Strong understanding of AI and blockchain market trends and ecosystem.

- Experience marketing certifications, training programs, or educational products is a plus.

- Proven track record of driving successful product launches and GTM initiatives.

- Exceptional written, verbal, and storytelling skills.

- Comfortable working in a fast-paced, startup-like environment with global reach.

- Collaborative and cross-functional mindset (you'll work with Product, Content, Sales, Marketing, Leadership, and Partners).

Why Join AI CERTs.

Be part of a mission-driven, high-growth company shaping the future of AI and blockchain education.

Global exposure working with Fortune 500 clients, universities, governments, and leading training partners.

Work closely with experienced leadership and a passionate global team.

Opportunity to make an impact on a fast-scaling global brand.