Social Media Specialist

Job Responsibility:

• The Social Media Specialist will be responsible with the management of SEREKO social media profiles.
• Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.
• Set and implement social media and communication campaigns to align with marketing strategies
• Setting up of various social media channels and maintaining brand consistency.
• Provide engaging text, image, and video content for social media accounts.
• Benchmark current trends across social media and create relevant content around the same for the brand.
• Respond to comments and customer queries in a timely manner.
• Monitor and report on feedback and online reviews.
• Organize and participate in events to build community and boost brand awareness.
• Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.
• Build relationships with customers, potential customers, industry professionals, and journalists.
• Identify and build relationships with relevant influencers and agencies
• Create Influencer collaboration strategies that align with the brand vision
• Negotiate, manage deliverables, and ensure smooth collaboration with influencers
• Oversee influencer campaigns from ideation to execution, ensuring they align with the brands message
• Monitor influencer content and measure its impact on brand awareness, engagement, and conversions
• Build and nurture relationships with the online community through active engagement and responding to comments and messages
• Facilitate and encourage user-generated content and brand advocacy among followers
• Collaborate with the creative team to develop and shoot engaging, on-brand content (images, videos, captions, etc.)
• Write copy for social posts and ensure consistent brand voice across all platforms

Qualifications / Skills:

• PQE: 0-2 years
• Passionate about the Skincare and Beauty Category.
• Experience working with marketing/media agencies.
• Google analytics, Web analytics.
• Well-versed in white technologies used in SEO.
• College in any graduate in discipline, preferably in Fashion Communication or Media Communication.

Budget 4.8 LPA (Negotiable for exceptional candidates)