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12 Cambridge® Jobs
Marketing Manager- Academic
Cambridge®
posted 2 weeks ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade (includes journals) & Channel Partners and Institutional Customers / End-Users
- Chalk out strategies for enhancing Cambridge - Academics Brand Presence and Visibility in Local Markets
- Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing
- Support Sales teams in Achieving respective budget targets Print Books, e-Books and Journals
- Ensure timely and adequate production of marketing literature/collateral catalogs/flyers/giveaways
- Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions; Organize Book Launches
- Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data
- Engage our existing and prospective institutional customers both at End-User and CXO levels thereby fostering long lasting relationship. Organize end-user awareness workshops at institutions for driving the usage of journals ensuring smooth renewals with a targeted growth of 25%
- Organize Customer Engagement workshops for End-Users at key institutional customers for driving the usage of our online books and journals portfolio. Targeted usage growth 30%
- Foster long-lasting relationships with librarians / professors and key stakeholders for ensuring smooth renewals
- Organize and execute annual Library Advisory Board meeting
- Build communities for researchers, Librarians, VCs and engage
- Engage our authors
- Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business
- Continue to Build and Develop an Engaged Community of Target Audience - Students, Researchers, Faculty Members, Librarians and Authors
- Content Marketing Create rich, meaningful, engaging and interactive content from our customers authors / librarians
- Community Development Expand the social media community on Facebook and Twitter; enhance engagement
- Drive E-mail Marketing covering Cambridges entire Product Portfolio Print and Digital
- Goal Setting - SMART Goals
- Professional Development and Product Knowledge
- Setting up of Priorities
- Regular Monitoring of the Goals and Behavior
Employment Type: Full Time, Permanent
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