Assistant/Deputy Manager - Marketing

Role & responsibilities :

• Looking for smart, creative and open-minded B2B marketing specialists who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results.
• The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign & event management, digital marketing, branding, messaging & positioning, strategic research and employee communications.
• As a core member of the REACH tower within marketing, (s)he will play a mini-CMO role for the vertical or horizontal business unit.
• The key responsibilities will be as follows:
• Develop the annual business marketing plan and ensure meticulous execution of the same Strategize, conceptualize, execute and manage integrated marketing and communications campaigns for the SBU / HBU.
• Work in partnership with the sales, solutions, content and design teams in developing cutting edge thought leadership (whitepapers, articles and blogs) and sales collaterals (brocures, flyers and cases studies) in a variety of engaging formats (videos, infographics and audio).
• Drive impact at flagship industry events, hosted roundtables and webcasts Collaborate with functional teams within marketing to drive outreach across channels digital, social and tele-calling amongst others.
• Improve brand visibility for the business unit through relationships with industry analysts, advisors, industry associations and the media.
• Track and report metrics on leads, opportunities and closed business on a regular basis.

About Skills & Competencies:

• A management graduate with a masters in marketing Minimum 10 years of experience in B2B marketing preferably with a BPO, ITO or KPO firm Experience in driving integrated marketing campaigns across global markets (US, UK and APAC).
• A dual-minded approach: Highly creative and can innovate on the fly but also process-driven, thinks scale, and relies on data to make decisions

Qualifications

Graduate