Marketing Manager (Edtech)

Proschool a group company of IMS Learning. We provide training (Offline & Online) for various courses in Finance, Accounting and Analytics at our Training Centres Pan India. Know more about us on www.proschoolonline.com

Position: Marketing Manager

Location: Navi Mumbai, Sanpada

We are seeking an experienced, dynamic, and result-driven Marketing Manager. The candidate will be responsible for managing Proschool brand, driving student enrollments, conceptualizing marketing campaigns across platforms that effectively position Proschool as a premier learning destination for professional courses. Will be required to collaborate with cross functional teams.

Key Responsibilities:

• Marketing Strategy and Budgets: Brand Marketing, create and implement marketing strategies across digital, offline, and B2B channels. Manage Marketing Budgets.
• Content & Creatives: Conceptualize marketing campaigns and collaterals, lead content initiatives (blogs, videos, webinars, social media) that engage students.
• Digital Marketing : Oversee and monitor performance marketing (Google Ads, Facebook, LinkedIn), SEO/SEM, email marketing, and content marketing initiatives.
• Analytics and Reporting: Track and report KPIs and ROI for marketing activities. Use data to improve decision-making and performance.
• Product Marketing: Work closely with the academic and product teams to ensure effective positioning of programs and launch campaigns for new courses.
• Lead Generation: Drive student acquisition strategies through targeted campaigns and optimize the lead funnel for maximum conversion.
• Team Management: Lead and mentor, marketing team.

Key Requirements:

• Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.
• 812 years of progressive marketing experience, preferably in the education/edtech sector.
• Hands-on experience with digital marketing, lead generation, and brand campaigns.
• Strong strategic thinking and leadership skills.
• Excellent communication, analytical, and project management abilities.
• Ability to work in a fast-paced, performance-driven environment.