Regional Marketing Manager (7-13 yrs)

Purpose of the role:

Regional Marketing Manager enables marketing initiatives in the region by providing content and collateral for Regional/State/Local teams for ATL and BTL activities. Act as a catalyst for deploying corporate programs effectively in collaboration with corporate teams, regional peers and field teams to ensure success of regional marketing initiatives

The role includes but is not limited

- Responsible for strategizing, planning, implementing and managing corporate marketing strategy in the designated region.

- Responsible for creating the annual regional marketing budget and effective utilization of the overall budget for the region. Identify short-term and long-term scheduling, budget, media split and resource needs.

- Provide strategic actionable insights post market research, forecasts, competitive analyses, campaign results, and consumer trends.

- Collaborate with the regional business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing course modules, internally and externally.

- Ensure our brand message is strong and consistent across all channels and marketing efforts.

- Plan and execute all ATL/BTL promotions, marketing database, email, social media and display advertising campaigns for the region. Interact with various stakeholders- marketing vendors, event organizers, institutional management for successful marketing campaigns.

- Coordinate with the corporate digital marketing team to ensure regional interactions on the digital front.

- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media.

- Responsible for educating and building capability of branch managers, regional sales heads around regional marketing initiatives, vendor management and awareness on regional market segments and positioning of our courses