Tufropes - General Manager - Sales & Marketing (10-15 yrs)

Designation General Manager Industrial Sales.

Experience 10-15 years.

Location Delhi/Mumbai.

Job Description:

- Develop and implement the national B2B sales strategy to achieve revenue and market share targets.

- Identify and build strong relationships with key accounts, channel partners, OEMs, and industrial buyers.

- Oversee and manage a pan-India sales team for industrial business, ensuring performance, training, and motivation.

- Expand distribution and dealer network across target industries such as construction, safety, Engineering project companies, shipping, agriculture, etc.

- Conduct market and competitor analysis to identify new business opportunities and trends.

- Drive sales forecasting, pricing strategies, and budgeting in coordination with sales teams.

- Ensure alignment between regional sales strategies and national objectives.

- Collaborate with marketing and product teams for promotional campaigns and new product launches.

- Monitor key sales KPIs and ensure CRM tools are effectively used by the team.

- Lead contract negotiations and commercial discussions with large clients.

Requirements

- Bachelors degree in Business, Engineering, or related field.

- MBA is a plus.

- 10-15 years of B2B sales experience, preferably in industrial consumables (e.g., ropes, cables, fasteners, tools or similar).

- Proven track record in leading national/regional sales teams and exceeding sales targets.

- Strong understanding of industrial B2B sales cycles, dealer/channel models, and customer acquisition.

- Excellent negotiation, leadership, and interpersonal skills.

- Willingness to travel nationally as required.

Preferred Industry Background:

- Ropes, wires, cables, lifting and rigging equipment.

- Industrial consumables / hardware / tools.

- Marine, construction, mining, agriculture, or OEM supply sectors.