WebCastle - Digital Marketing Strategist (4-7 yrs)

About WebCastle

WebCastle, established in 2008, is a leading web and mobile development, consulting, branding, and digital marketing company with a strong global presence across India, the UAE, KSA, and the USA.

With over 100 talented professionals, we have successfully delivered more than 1,000 projects to over 600 clients worldwide.

Join our innovative and dynamic team dedicated to delivering cutting-edge solutions.

Job Overview:

We are looking for a Sr. Digital Marketing Strategist to develop and execute result-driven digital marketing strategies that enhance brand presence, drive traffic, and generate quality leads.

The ideal candidate should be well-versed in SEO, PPC, content marketing, social media, and analytics to craft high-impact marketing campaigns.

Experience: 4 years.

Key Responsibilities:

- Develop data-driven digital marketing strategies aligned with business goals.

- Conduct market research and competitor analysis to identify growth opportunities.

- Plan and execute SEO, SEM, PPC, social media, and content marketing strategies.

- Optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.

- Analyze website traffic, campaign performance, and user behavior to refine strategies.

- Collaborate with content creators, designers, and developers to enhance user engagement.

- Stay updated with the latest digital marketing trends, tools, and industry best practices.

- Monitor and report key performance metrics, ensuring continuous optimization.

- Manage budgets effectively to maximize ROI.

Requirements:

- Proven experience in digital marketing with a strong strategic mindset.

- Expertise in SEO, SEM, PPC, social media marketing, and performance marketing.

- Proficiency in Google Analytics, Google Ads, Meta Business Suite, SEMrush, Ahrefs, and CRM tools.

- Strong analytical and problem-solving skills with a data-driven approach.

- Excellent communication, collaboration, and project management skills.

- Experience in both B2B and B2C marketing campaigns is a plus.

- Familiarity with marketing automation tools is an added advantage.

Location: Cochin.