Assistant Marketing Manager, Banking and Financial Services, Americas

 About the role: 

As Assistant Marketing Manager, Banking and Financial Services ( BFS), you will strategize, implement, and manage integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results. You will work closely with senior Banking and Financial Services business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyers needs.

 Demand Generation   Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipros thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities.

 Account-Based Marketing   Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring Wipros rich history working with clients to life through creative people-centered and relationship-focused content programs and outreach designed to help strengthen buyer relationships and expand Wipros footprint within accounts.

 Deal Pursuit Marketing   Improve win rates and grow revenue by developing and executing targeted digital-first deal pursuit campaigns that elevate and differentiate Wipros solutions and improve clients preference to work with Wipro through creative relationship and solution-oriented digital and in-person engagement across stages of deal pursuits.

The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes. Experience working with senior business, account, and sales leaders to develop and execute programs is important. Equally important is the experience and proficiency integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in-person and virtual events. Experience working with Salesforce and Marketo or an equivalent is required. Proficiency in effective communications, both written and spoken is a must.

 Responsibilities: 

This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross-functional teams. It is also an individual contributor role, where you will support the marketing head.

Your day-to-day work may include one or more of the following.

Collaborate withbusiness teams to develop strategic marketing plans.

Execute demand generation and account-based marketing covering existing and new accounts.

Develop marketing plan, contact list, and contact database for target accounts.

Work with agencies and specialized teams to plan and execute marketing activities.

Deepen knowledge of industry market, target accounts, and competition.

Assess competitions marketing strategy and activities.

Generate, manage, and nurture leads in relation to target business outcomes.

Analyze data, gain insights, course correct, and continuously improve results.

Team with deal pursuit teams to strategize win strategies and differentiate solutions.

Partner with specialists and agencies to develop engaging in-person and virtual events.

Interact and build a peer network within and outside the organization.

Maintain project plans, track execution across teams, report status, and manage budget.

 Experience: 

5-7 years strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations.

  

  

Reinvent your world.We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions.

Applications from people with disabilities are explicitly welcome.