Hindustan Unilever
Proud winner of ABECA 2025 - AmbitionBox Employee Choice Awards
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Easy to process if you have the knowledge
Easy html css java knowledge is required
I applied via Campus Placement and was interviewed in Jul 2022. There was 1 interview round.
I applied via Job Portal and was interviewed before Aug 2022. There were 4 interview rounds.
Case assignment to check the understanding
I appeared for an interview before Aug 2016.
The BCG matrix is a strategic planning tool used to analyze a company's portfolio of products or business units.
Developed by the Boston Consulting Group (BCG)
It categorizes products/business units into four quadrants based on market growth rate and market share
Quadrants: Stars, Cash Cows, Question Marks, and Dogs
Helps in resource allocation and strategic decision-making
Example: Apple's iPhone as a Star, iPod as a Cash ...
Market segmentation is the process of dividing a broad target market into smaller, more specific groups based on common characteristics.
Market segmentation helps businesses identify and target specific customer groups.
It involves analyzing factors such as demographics, psychographics, and behavior to create segments.
Segments can be based on age, gender, income, interests, location, etc.
By understanding the needs and pr...
I appeared for an interview in Apr 2017.
Top trending discussions
I applied via Campus Placement and was interviewed before Jun 2020. There were 5 interview rounds.
I applied via Referral and was interviewed before Mar 2021. There was 1 interview round.
I applied via Campus Placement and was interviewed before Aug 2020. There were 4 interview rounds.
Marketing techniques refer to the strategies and tactics used by companies to promote their products or services.
Identifying target audience
Creating a unique value proposition
Utilizing social media platforms
Implementing SEO and SEM
Offering promotions and discounts
Collaborating with influencers
Hosting events and webinars
based on 3 interview experiences
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