Senior Manager/Chief Manager - Brand Management - Life Insurance Firm (4-12 yrs)

Our client is one of the leading private sector Life Insurance Company. It is listed on National stock exchange (NSE) and Bombay stock exchange (BSE).

Designation: Senior Manager/ Chief Manager- Brand Management.

Role :

- Understand requirement of the stakeholders, define clear objectives, manage day to day interactions & build consensus ,

Communication across

- ATL (Above the line) - TV, print, outdoor

- BTL (Below the line)

- Digital

- Help develop marketing communication & collaterals across all channels.

- Analyze brand positioning and consumer insights.

- Shape and communicate our vision and mission.

- Translate brand elements into plans and go-to-market strategies.

- Manage a team of marketing people working on brand initiatives.

- Lead creative development to motivate the target audience to "take action".

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets and competitors' activities.

- Oversee new and ongoing marketing and advertising activities.

- Monitor product distribution and consumer reactions.

- Devise growth strategies.

- Align the company around the brand's direction, choices and tactics.

Education:

- Graduate/ Post graduation with 5+ years of experience

- Other Competencies:

- Independent and proactive approach to work; ability to learn and adapt new areas

- Good written, communication and presentation skills

- Project management skills