Lead - Marketing & Communication (5-12 yrs)

Job brief:

As a Marketing & CommunicationsLead you will be responsible for developing and executing marketing strategies to promote our products and services. This role involves analyzing market trends, understanding customer behavior, and working closely with product development teams to ensure alignment with market demands.

You will manage digital marketing campaigns, oversee content creation, and utilize data-driven insights to optimize marketing efforts.

Additionally, the Marketing Specialist collaborates with cross-functional teams to drive brand awareness, customer acquisition, and retention, ultimately contributing to the company's growth and competitive positioning.

Responsibilities:

- Develop and implement comprehensive marketing strategies for products and services.

- Conduct market research to understand industry trends and customer needs.

- Analyze competitor activities and adjust marketing strategies accordingly.

- Manage and execute digital marketing campaigns across various platforms.

- Collaborate with product teams to create effective market positioning.

- Oversee content creation, including blog posts, whitepapers, and case studies.

- Coordinate with sales teams to develop impactful marketing materials.

- Utilize CRM and marketing automation tools to drive customer engagement.

- Plan and coordinate events, webinars, and conferences for brand promotion.

- Monitor campaign performance and refi ne strategies based on data-driven insights.

- Manage relationships with external vendors, partners, and agencies.

- Ensure all marketing efforts comply with financial regulations and legal standards.

- Optimize the marketing budget for maximum return on investment.

- Track and respond to customer feedback on fintech products.

- Foster a data-driven culture within the marketing team.

- Report regularly to senior management on marketing performance.

- Collaborate with the design team for marketing collateral.

- Stay informed on the latest marketing tools, trends, and best practices.

Requirements:

- Bachelor's degree in Marketing, Business, Finance, or a related field

- Minimum of 5 years of experience in marketing, preferably within the fintech industry and/or B2B SaaS

- Strong understanding of digital marketing channels and tactics

- Proven experience managing and executing integrated marketing campaigns

- Proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho)

- Excellent analytical skills with the ability to interpret data and make data-driven decisions

- Knowledge of SEO, SEM, and PPC strategies

- Familiarity with content marketing and creation of various forms of content including blogs, whitepapers, and case studies

- Strong project management skills and ability to manage multiple initiatives simultaneously

- Excellent written and verbal communication skills

- Experience in collaborating with sales teams to align marketing strategies

- Knowledge of financial regulations and compliance as they pertain to marketing activities

- Budget management experience, demonstrating effective allocation of marketing resources

- Ability to conduct market research and competitive analysis to inform marketing strategies

- Experience in planning and executing events, webinars, and conferences

- Ability to work effectively with external partners, vendors, and agencies

- Strong teamwork skills and ability to foster a collaborative work environment

- Up-to-date with the latest marketing trends, tools, and best practices in the fintech industry

- Exceptional attention to detail and organizational skills

- Experience in monitoring and reporting on marketing campaign performance

- Demonstrated ability to create effective marketing materials and collateral

- Experience in leveraging social media platforms for brand promotion and customer engagement