Lead - Graphic Design - Manufacuring Firm (8-15 yrs)

Co Profile : A pioneering virtual digital manufacturing firm, empowers US and European retailers and importers to reliably source diverse finished products from India.

We are a dynamic young company disrupting a traditional industry, constantly learning, innovating,and transforming global trade.

Job Summary :

- We are seeking a highly creative and experienced Senior Graphic Designer to join our dynamic team and lead the design innovation for our paper plate, napkin , cups product line.

- This role is pivotal in shaping the visual identity and market appeal of our products, ensuring they are both functional and aesthetically pleasing. The ideal candidate will possess a strong understanding of design principles, a keen eye for detail, and a passion for creating engaging and marketable designs for a consumer product.

- This will be a 0-1 to role hence the candidate is expected to do a lot of hustle and problem solving.

Conceptualization and Design: Develop innovative and trend-forward designs considering target demographics, seasonal trends, and market demands.

- Create original artwork, patterns, illustrations, and typography for various paper plate collections.

- Translate design concepts into production-ready files, ensuring accuracy and consistency.

- Explore and experiment with different printing techniques and finishes to enhance the visual impact of designs.

Design Leadership:

- Lead the design process from concept to final production, providing creative direction and guidance.

- Collaborate with cross-functional teams, including product development, marketing, and production to ensure design alignment with overall business objectives.

Market Research and Trend Analysis:

- Conduct thorough market research (US and Europe) to identify design trends, consumer preferences,and competitive landscape.

- Analyze sales data and customer feedback to inform design decisions and optimize product performance.

Production:

- Work closely with production teams to ensure accurate color matching, print quality, and overall design execution.

- Work with printing teams at factories for final samples.

Qualifications:

- Bachelor's degree in Graphic Design, Visual Communication, or a related field.

- Minimum of 10+ years of professional experience in graphic design, preferably with experience in consumer product design or packaging.

- Strong portfolio showcasing a range of design styles and creative solutions.

- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

- Excellent understanding of color theory, typography, and layout principles.

- Strong understanding of print production processes and file preparation.

Excellent communication, collaboration, and presentation skills.

Ability to work independently and as part of a team.

Strong attention to detail and a commitment to quality.