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Accenture Senior Digital Marketing Consultant Interview Questions and Answers

Updated 7 Jan 2023

Accenture Senior Digital Marketing Consultant Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
Hard
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Referral and was interviewed in Dec 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(4 Questions)

  • Q1. What is the meaning of ROI and ROAS
  • Ans. 

    ROI stands for Return on Investment and ROAS stands for Return on Advertising Spend.

    • ROI measures the profit or loss generated on an investment relative to the amount of money invested.

    • ROAS measures the revenue generated for each dollar spent on advertising.

    • ROI is a broader metric that can be used to evaluate the performance of any investment, while ROAS is specific to advertising.

    • For example, if a company spends $100 o...

  • Answered by AI
  • Q2. Share your major achievements
  • Q3. Have you managed a team
  • Q4. Case Study on Digital Marketing Strategy for a European Fashion Brand to enter Indian market with only online store - Objective, Targeting, Channel Strategy, Budget Allocation, Campaign Impact Measurement
  • Ans. 

    Digital marketing strategy for a European fashion brand to enter Indian market with only online store.

    • Objective: Increase brand awareness and drive online sales.

    • Targeting: Young, fashion-conscious Indian consumers through social media and influencer marketing.

    • Channel Strategy: Focus on social media platforms like Instagram and Facebook, as well as fashion blogs and online fashion magazines.

    • Budget Allocation: Majority o...

  • Answered by AI
Round 3 - One-on-one 

(6 Questions)

  • Q1. What are your major achievements
  • Q2. Case Study on GTM Strategy of Middle-east telecom company wanting to take their B2B business online to remove involvement of middle-man - Open Ended question - Timelines and products to be self decided.
  • Ans. 

    Developing a GTM strategy for a Middle-East telecom company to enhance B2B online presence and eliminate middlemen.

    • Conduct market research to identify target B2B segments and their needs.

    • Develop a user-friendly online platform for seamless service offerings.

    • Implement digital marketing strategies like SEO, PPC, and content marketing to drive traffic.

    • Leverage social media for brand awareness and customer engagement.

    • Estab...

  • Answered by AI
  • Q3. What is the team size managed previously
  • Q4. How have you helped a reporting employee in the past on a personnel level?
  • Q5. What will you do if a client does not agree with the solution provided
  • Ans. 

    I will listen to their concerns and try to understand their perspective. Then, I will work with them to find a solution that meets their needs.

    • Listen actively to their concerns and try to understand their perspective

    • Explain the reasoning behind the solution provided

    • Work with the client to find a solution that meets their needs

    • Be open to feedback and willing to make adjustments as needed

  • Answered by AI
  • Q6. Examples from the current industry about out of the box marketing strategies
  • Ans. 

    Brands are using augmented reality, chatbots, and influencer marketing to stand out in the current industry.

    • Augmented reality campaigns like IKEA Place app and Pepsi Max's Unbelievable Bus Shelter

    • Chatbots for customer service and engagement like H&M's Kik chatbot and Sephora's Virtual Artist

    • Influencer marketing with micro-influencers and nano-influencers for authentic and targeted reach like Glossier's #GlossierPink ca...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Prepare well on GTM case studies. And read well on your current achievements.

Skills evaluated in this interview

Interview questions from similar companies

I applied via Company Website and was interviewed before Jun 2021. There were 2 interview rounds.

Round 1 - Aptitude Test 

First round was coding as well as aptitude done together went well I guess focusing on codes helps a lot.

Round 2 - Technical 

(1 Question)

  • Q1. 2nd round included tr and mr round went quite enegritic

Interview Preparation Tips

Interview preparation tips for other job seekers - Resume skills matters a lot don't fill resume the technologies you don't even aware of

Senior Digital Marketing Consultant Interview Questions Asked at Other Companies

asked in Accenture
Q1. What will you do if a client does not agree with the solution pro ... read more
asked in Accenture
Q2. Describe a GTM strategy case study for a Middle-Eastern telecom c ... read more
asked in Accenture
Q3. Describe a digital marketing strategy case study for a European f ... read more
asked in Accenture
Q4. Can you provide examples of innovative marketing strategies from ... read more
asked in Accenture
Q5. What is the meaning of ROI and ROAS

Interview Questionnaire 

2 Questions

  • Q1. Technical
  • Q2. Be yourself

I applied via Naukri.com and was interviewed before Feb 2020. There were 3 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. What are different types of cloud?
  • Q2. What is workflow,trigger, different types of reports, roles, profiles, permission set, sharing rules etc?
  • Ans. 

    Workflow, trigger, reports, roles, profiles, permission set, and sharing rules are all important features in Salesforce.

    • Workflow is a series of automated steps that can be used to streamline business processes.

    • Triggers are used to execute code before or after a record is inserted, updated, or deleted.

    • Reports are used to display data in a visual format, such as a table or chart.

    • Roles are used to define the hierarchy of ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Google the question related to your topic and also become 100% prepared with your resume.

Skills evaluated in this interview

What people are saying about Accenture

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a junior software engineer
1w
Job offer in Malaysia - legit or scam?
Hey everyone, I received a job proposal from Mindgraph for a Junior Mainframe Developer position in Malaysia (onsite). Not sure if it's a real deal. They found my resume on Naukri and the offer includes: * Experience: 3+ years on cardlink, VSAM, CICS, JCL * Location: Malaysia (Accenture client in Kuala Lumpur) * Notice: 0-60 days * Benefits: One-way ticket, 1-week stay, medical insurance, visa. Has anyone heard of Mindgraph or had a similar experience? Note : This is a permanent position with Mindgragh and you need to work with our client Accenture - Malaysia (Kaula Lumpur) & we will provide one way Air Ticket from India - Malaysia, 1 Week Accommodation, Medical Insurance and will take care of the Visa process also. Any insights would be appreciated!
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Interview Questionnaire 

1 Question

  • Q1. 1)Tmaus? 2 ) why are you lefted previous job? 3) technical skills knowledge 4) work in under pressure? 5) hr round 6) manager round
  • Ans. 

    Interview questions for an Associate position cover various aspects like motivation, skills, and handling pressure.

    • 1) Tmaus: This could refer to a specific term or acronym; clarify its meaning during the interview.

    • 2) Leaving previous job: Focus on seeking new challenges or growth opportunities, not negative experiences.

    • 3) Technical skills: Highlight relevant skills like data analysis, programming languages, or software...

  • Answered by AI

I applied via LinkedIn and was interviewed before Jul 2020. There were 4 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. Which technologies your interested to work
  • Q2. Question related to Java coding
  • Q3. Question from C language
  • Q4. Question from AI & ML

Interview Preparation Tips

Interview preparation tips for other job seekers - Prepare on all the latest technologies, brush your regular skills

I applied via Campus Placement and was interviewed in Apr 2020. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. Are you willing to relocate?
  • Ans. 

    Yes, I am open to relocating for the right opportunity that aligns with my career goals and personal growth.

    • Relocation can provide exposure to new technologies and methodologies.

    • I am excited about the prospect of working in diverse teams and cultures.

    • For example, moving to a tech hub like San Francisco could enhance my career.

    • I understand the challenges of relocating, but I see them as opportunities for growth.

  • Answered by AI
  • Q2. Why should I hire you?
  • Ans. 

    I bring a unique blend of skills, experience, and passion for software development that aligns perfectly with your team's goals.

    • Proven experience in developing scalable applications, such as a recent project where I improved performance by 30%.

    • Strong problem-solving skills demonstrated through my contributions to open-source projects, enhancing functionality and fixing bugs.

    • Excellent teamwork and communication abilitie...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - My technical and Hr interview done at same place. It lasted about 40minutes. The interviewer test both my technical knowledge and communication skills. I tell most of the answer. They check patience level.He stressed on my final year project . Asking about range and specification of compotents which I heve used in my project. Finally ask some HR questions.
Are these interview questions helpful?

I applied via Approached by Company and was interviewed before May 2018. There were 6 interview rounds.

Interview Questionnaire 

5 Questions

  • Q1. This is face to face interview... They are observing our behaviour... Attitude... Etc
  • Q2. Introduce u r self....
  • Ans. 

    I am a dedicated and hardworking individual with a passion for learning and growth.

    • I have a Bachelor's degree in Business Administration from XYZ University.

    • I have 3 years of experience working in marketing and sales roles.

    • I am proficient in Microsoft Office Suite and have strong communication skills.

    • I am a team player and enjoy collaborating with others to achieve common goals.

  • Answered by AI
  • Q3. U r carrier objections
  • Ans. 

    My career objectives focus on continuous growth, contributing to team success, and making a positive impact in my field.

    • Aim to develop expertise in my field, such as becoming a certified project manager.

    • Seek leadership opportunities to guide and mentor junior team members.

    • Aspire to work on innovative projects that challenge my skills and creativity.

    • Desire to contribute to a company's mission, like improving customer sa...

  • Answered by AI
  • Q4. About TCS
  • Q5. Why should u select TCS
  • Ans. 

    TCS is a global leader in IT services with a strong reputation for innovation and client satisfaction.

    • TCS has a proven track record of delivering high-quality services to clients worldwide.

    • TCS offers a wide range of opportunities for career growth and development.

    • TCS values diversity and inclusion, creating a supportive work environment for employees.

    • TCS invests in cutting-edge technologies and training programs to kee...

  • Answered by AI

Interview Preparation Tips

Round: Group Discussion
Experience: Any kind of topic u cn select... Sales, accounts, service

Round: Test
Experience: Aptitude test... Mathematic and problem solving... General knowledge is very important

Round: Telephonic
Experience: This is final round... BH directly interact with us...

General Tips: Be confident... Be clam.... Keep smiling face... That is the way to win
Skills: Communication, Body Language, Leadership, Presentation Skills, Time Management
Duration: <1 week

I applied via Company Website and was interviewed before Oct 2020. There were 3 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Tell me about your experience

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident adn clear when you answer

I applied via Amcat and was interviewed before Jul 2021. There were 2 interview rounds.

Round 1 - Aptitude Test 

Refer R S Agarwal book for apptitude

Round 2 - One-on-one 

(1 Question)

  • Q1. Write a c program on fractional numbers
  • Ans. 

    A C program to perform arithmetic operations on fractional numbers.

    • Use float or double data type to store fractional numbers.

    • Use scanf() to take input from the user.

    • Perform arithmetic operations like addition, subtraction, multiplication, and division.

    • Use printf() to display the result.

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be prepared refer R S Agarwal book for apptitude test

Skills evaluated in this interview

Accenture Interview FAQs

How many rounds are there in Accenture Senior Digital Marketing Consultant interview?
Accenture interview process usually has 3 rounds. The most common rounds in the Accenture interview process are One-on-one Round and Resume Shortlist.
What are the top questions asked in Accenture Senior Digital Marketing Consultant interview?

Some of the top questions asked at the Accenture Senior Digital Marketing Consultant interview -

  1. What will you do if a client does not agree with the solution provi...read more
  2. Case Study on GTM Strategy of Middle-east telecom company wanting to take their...read more
  3. Case Study on Digital Marketing Strategy for a European Fashion Brand to enter ...read more

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Overall Interview Experience Rating

5/5

based on 1 interview experience

Difficulty level

Hard 100%

Duration

2-4 weeks 100%
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