Head - Marketing - FMCG (10-30 yrs)

We are seeking a highly strategic and results-oriented Marketing Head to lead our marketing initiatives. The ideal candidate will be responsible for brand strategy, consumer engagement, digital transformation, and revenue growth. This role requires a deep understanding of FMCG consumer behavior, market trends, and competitive positioning to drive brand success.

Key Responsibilities:

1. Strategic Brand & Marketing Leadership

- Develop and execute a comprehensive marketing strategy aligned with business objectives.

- Oversee brand positioning, portfolio management, and category growth strategies.

- Lead ATL (TV, Print, Radio) and BTL (In-store, Activations, Trade) marketing initiatives.

- Ensure strong customer engagement and loyalty through targeted campaigns.

2. Digital & Performance Marketing

- Drive the digital marketing strategy, including SEO, SEM, influencer partnerships, and content marketing

- Oversee e-commerce marketing strategies for platforms like Amazon, Flipkart, and D2C websites.

- Leverage analytics tools to measure campaign effectiveness and optimize digital spending.

3. Market Research & Consumer Insights

- Conduct market analysis, competitor benchmarking, and consumer behavior studies.

- Identify emerging trends and translate insights into actionable marketing strategies.

- Work closely with the product team to develop new product ideas based on market needs.

4. Sales & Trade Marketing Collaboration

- Partner with the sales and distribution teams to drive market penetration and revenue growth.
- Develop trade marketing programs, in-store promotions, and merchandising strategies.
- Build relationships with key retail partners, distributors, and modern trade channels.

5. Leadership & Budget Management

- Lead, mentor, and grow a high-performing marketing team.

- Manage the marketing budget, ensuring efficiency and high ROI on investments.

- Track KPIs and marketing performance metrics to drive continuous improvement.

Key Requirements:

- Education: MBA in Marketing / Business Administration or related field.

- Experience: 10+ years of experience in FMCG marketing, with at least 3-5 years in a leadership role.

- Strong expertise in brand management, digital marketing, and trade marketing.

- Proven track record in product launches, market expansion, and consumer engagement.

- Experience in working with advertising agencies, media partners, and distribution networks.

- Exceptional leadership, analytical, and communication skills.