CapitalVia Business Development Manager Interview Questions and Answers

Q1. Case study on marketing campaigns. What should be the KPIs/metrics to track the performance of these campaigns?
Ans. 
Key performance indicators (KPIs) are essential for evaluating marketing campaign success and guiding future strategies.
• Conversion Rate: Measures the percentage of users who take a desired action, e.g., signing up for a newsletter.

• Customer Acquisition Cost (CAC): Total cost of acquiring a new customer, e.g., total marketing spend divided by new customers gained.

• Return on Investment (ROI): Evaluates the profitability of...read more
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Q2. Given data around the change in monthly orders from 3 different campaigns, find out which campaign was most efficient.
Ans. 
Analyze monthly order changes to determine the most efficient campaign among three options.
• Compare the percentage increase in orders for each campaign. For example, if Campaign A had a 30% increase, Campaign B had 20%, and Campaign C had 50%, Campaign C is the most efficient.

• Evaluate the cost per order for each campaign. If Campaign A spent $1000 for 100 orders ($10/order), while Campaign B spent $800 for 50 orders ($1...read more
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Q3. Given data around change in customer spending and cost of each campaign, find out which campaign ended up onboarding best spending customers.
Ans. 
Analyze customer spending data to identify the most effective campaign for onboarding high-spending customers.
• Collect data on customer spending before and after each campaign.

• Calculate the cost per acquisition (CPA) for each campaign to assess efficiency.

• Identify the average spending of customers acquired through each campaign.

• Compare the average spending of customers from different campaigns to find the best performer...read more
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Case study about a Electronic Rental company in entertainment industry. Profits are declining, what could be the reasons? Company is trying to liquidate older equipments. Given data around depreciation, what would be the total cost incurred?

Q1. One should be well prepared about their KPI and KRAs based on the previous role and applied role.
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Q1. One should be well prepared in regards to the over all people management, client management, emails, escalation trackers, dashboard etc
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Q1. Can you able to work at night shift.
Ans. 
Yes, I can work night shifts and understand their importance for operational efficiency and team support.
• I have experience working night shifts in my previous role, which helped me adapt to different schedules.

• I understand that night shifts can be challenging, but I am committed to maintaining productivity and focus.

• I have strategies in place to manage my sleep schedule effectively, ensuring I am well-rested and alert ...read more
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Q2. Tell me about your previous work experience.
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Q3. Tell me about yourself.
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Moderate to Difficult questions, Quants and DI

Q1. HR screening round, general questions about current profile, academics.
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Q2. Tech stack i have worked on, no cross questioning.
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1. Introductory questions.
2. Business case, xyz company facing xyz issues, how will you tackle them, what metrics will you look at.
This was followed up with a quantitative problem based question.

Same as the first round, case and a few questions on my resume