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I appeared for an interview in Apr 2025, where I was asked the following questions.
Customers purchase products or services, while consumers are the end-users who utilize them.
A customer is someone who buys a product, like a parent buying toys for their child.
A consumer is the end-user of a product, such as the child playing with the toys.
Customers can be businesses (B2B), like a retailer buying from a wholesaler.
Consumers can be individuals or groups, like families using household products.
I appeared for an interview in Mar 2025, where I was asked the following questions.
Direct marketing involves direct communication with consumers, while indirect marketing uses intermediaries to reach them.
Direct marketing includes methods like email campaigns, telemarketing, and direct mail. Example: A company sending promotional emails to customers.
Indirect marketing involves using third parties or platforms to promote products. Example: A brand partnering with influencers to reach a wider audience.
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Simple question very easy to answer
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I applied via Recruitment Consultant and was interviewed in Apr 2021. There was 1 interview round.
I applied via Walk-in and was interviewed in Jan 2022. There was 1 interview round.
I applied via Naukri.com and was interviewed before May 2023. There was 1 interview round.
I applied via Walk-in and was interviewed before May 2020. There was 1 interview round.
based on 6 interview experiences
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based on 6 reviews
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Business Associate
7
salaries
| ₹1.5 L/yr - ₹3.5 L/yr |