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H&M Interview Questions and Answers

Updated 18 Jun 2025
Popular Designations

30 Interview questions

A Customer Executive was asked 2mo ago
Q. What is the deal?
Ans. 

A deal is an agreement between parties to exchange goods, services, or commitments under specific terms.

  • Deals can be formal or informal agreements, such as contracts or verbal promises.

  • In business, a deal often involves negotiations on price, delivery, and terms of service.

  • Example: A company may strike a deal with a supplier for bulk purchasing discounts.

  • Deals can also refer to sales promotions, like 'buy one, get...

View all Customer Executive interview questions
A Customer Executive was asked 2mo ago
Q. How will you deal with customers?
Ans. 

I prioritize empathy, active listening, and effective communication to build strong relationships with customers.

  • Empathy: I strive to understand the customer's feelings and perspectives, ensuring they feel heard and valued. For example, if a customer is frustrated with a service delay, I acknowledge their feelings and reassure them that I will help resolve the issue.

  • Active Listening: I focus on truly understanding...

View all Customer Executive interview questions
A Visual Merchandiser was asked 2mo ago
Q. Tell me about your past experience.
Ans. 

I have extensive experience in visual merchandising, enhancing store aesthetics and driving sales through strategic displays.

  • Developed seasonal displays that increased foot traffic by 30%.

  • Collaborated with marketing teams to align visual themes with promotions.

  • Conducted regular store audits to ensure compliance with brand standards.

  • Trained staff on visual merchandising techniques to maintain consistency.

  • Utilized c...

View all Visual Merchandiser interview questions
A Web Designer was asked 2mo ago
Q. What is design?
Ans. 

Designing is the process of creating a plan or solution to meet specific needs, often involving aesthetics and functionality.

  • User-Centered Design: Focuses on understanding user needs and preferences, such as designing a website that is easy to navigate for users.

  • Aesthetic Considerations: Involves the visual appeal of a design, like choosing color schemes and typography that resonate with the target audience.

  • Functi...

View all Web Designer interview questions
A Sales Associate was asked 4mo ago
Q. What is your knowledge of fashion?
Ans. 

I have a strong understanding of fashion trends, styles, and the importance of personal expression through clothing.

  • Familiar with current fashion trends, such as sustainable fashion and athleisure.

  • Knowledge of key fashion designers like Coco Chanel and Alexander McQueen.

  • Understanding of different styles, including casual, formal, and streetwear.

  • Ability to identify color palettes and how they influence seasonal tre...

View all Sales Associate interview questions
A Sales Advisor was asked 4mo ago
Q. What is customer service?
Ans. 

Customer service is the support and assistance provided to customers before, during, and after their purchase experience.

  • Effective communication: Listening to customer needs and responding clearly. Example: A sales advisor explaining product features.

  • Problem-solving: Addressing customer issues promptly. Example: Resolving a billing error quickly to retain customer trust.

  • Empathy: Understanding customer emotions and...

View all Sales Advisor interview questions

H&M HR Interview Questions

37 questions and answers

Q. How will you handle conflicts between people?
Q. How will you approach your customers?
Q. What motivates you to join H&M?
A Financial Analyst was asked 6mo ago
Q. What are the principles of accounting?
Ans. 

Principles of accounting are fundamental guidelines for recording financial transactions and preparing financial statements.

  • Principle of Regularity: All financial records should be prepared in accordance with established rules and regulations.

  • Principle of Consistency: Accounting methods and procedures should be consistent from one period to another.

  • Principle of Materiality: Only significant information that could ...

View all Financial Analyst interview questions
Are these interview questions helpful?
A Marketing Salesman was asked 7mo ago
Q. How should one interact with customers in the garments industry to ensure their satisfaction, considering factors such as fabric quality, fitting, and brand reputation?
Ans. 

Interacting with customers in the garments industry requires attention to fabric quality, fitting, and brand reputation.

  • Listen to customers' preferences and concerns regarding fabric quality, fitting, and brand reputation.

  • Provide personalized recommendations based on customers' body type and style preferences.

  • Educate customers about the quality of fabrics used in the garments and the reputation of the brand.

  • Offer ...

View all Marketing Salesman interview questions
A Store Manager was asked 10mo ago
Q. What are your qualifications?
Ans. 

I hold a degree in Business Management and have extensive experience in retail operations and team leadership.

  • Bachelor's degree in Business Management from XYZ University.

  • Over 5 years of experience in retail management, leading teams to achieve sales targets.

  • Completed a certification in Customer Relationship Management to enhance customer service skills.

  • Participated in leadership training programs to develop effec...

View all Store Manager interview questions
A HSE Officer was asked 11mo ago
Q. Which languages are you familiar with?
Ans. 

I am familiar with multiple languages, including English, Spanish, and basic French, which aid in effective communication.

  • English: Proficient in technical and safety terminology.

  • Spanish: Useful for communicating with Spanish-speaking workers.

  • Basic French: Helpful in understanding safety regulations in French-speaking regions.

View all HSE Officer interview questions

H&M Interview Experiences

109 interviews found

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
4-6 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed in Dec 2023. There were 3 interview rounds.

Round 1 - HR 

(4 Questions)

  • Q1. Previous salary
  • Q2. Current ongoing fashion trend in the market
  • Ans. 

    The current ongoing fashion trend in the market is oversized clothing and bold prints.

    • Oversized clothing: Baggy sweaters, loose-fitting trousers, and oversized blazers are popular choices.

    • Bold prints: Animal prints, floral patterns, and geometric designs are trending in clothing and accessories.

    • Sustainability: Eco-friendly and sustainable fashion choices are gaining popularity among consumers.

    • Athleisure: The fusion of ...

  • Answered by AI
  • Q3. Why should we hire you
  • Q4. Have you ever worked with h&m before
  • Ans. 

    I have not worked with H&M directly, but I am familiar with their visual merchandising strategies and brand aesthetics.

    • I have studied H&M's seasonal displays and how they align with current fashion trends.

    • I have experience in creating visually appealing layouts that resonate with target demographics, similar to H&M's approach.

    • I am knowledgeable about sustainable fashion practices, which H&M emphasizes i...

  • Answered by AI
Round 2 - Technical 

(1 Question)

  • Q1. Trend and fashion related questions
Round 3 - Floor test 

(1 Question)

  • Q1. Plan and style the mannequin according to the brief
  • Ans. 

    I would plan and style the mannequin according to the brief by selecting appropriate clothing, accessories, and props to create a visually appealing display.

    • Review the brief to understand the desired theme or message

    • Select clothing and accessories that fit the theme and showcase the products effectively

    • Arrange the mannequin in a dynamic pose to attract attention

    • Use props and signage to enhance the overall display

    • Ensure...

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed in Nov 2024. There were 3 interview rounds.

Round 1 - Technical 

(3 Questions)

  • Q1. How should one interact with customers in the garments industry to ensure their satisfaction, considering factors such as fabric quality, fitting, and brand reputation?
  • Ans. 

    Interacting with customers in the garments industry requires attention to fabric quality, fitting, and brand reputation.

    • Listen to customers' preferences and concerns regarding fabric quality, fitting, and brand reputation.

    • Provide personalized recommendations based on customers' body type and style preferences.

    • Educate customers about the quality of fabrics used in the garments and the reputation of the brand.

    • Offer excel...

  • Answered by AI
  • Q2. Question
  • Q3. International brand Hai quality bahut acchi hai design bahut acche hai designer peace hai Iski fitting good stitching quality very good Hamare garments QC check hokar Aate Hain
Round 2 - Case Study 

Nahin Maloom Iske bare mein

Round 3 - Case Study 

Pahle is case ke bare mein samajhna padega ki dikkat kis chij Ki Hai

Interview Preparation Tips

Interview preparation tips for other job seekers - Everyone knows about this job; I consulted my family about my brand.
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Mar 2025, where I was asked the following questions.

  • Q1. KPI ,growth - de growth,KRA, data analyse ,sale increase, last year sale de-growth increase sale this year sales increase 3%
  • Q2. Mock shop,ebita,profit loss,lose making store improvement ,sale peak hours ,staff roaster, target disturbed,week achivement, month achivement, year till date last year comparison to do list,walk round,staf...
  • Q3. Store manger file maintain, 360degree,fill report
  • Q4. Disciplined,punchal, communication skills
  • Q5. Staff training,
  • Q6. Big bill focused,staff motivates cholate

Interview Preparation Tips

Interview preparation tips for other job seekers - Good opportunity

HSE Officer Interview Questions & Answers

user image Anonymous

posted on 14 Jan 2025

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. Poiuytrep8rewertyuiopoiuytre
  • Q2. [poiuytreapoiuytrewertyui

Interview Preparation Tips

Interview preparation tips for other job seekers - kjkuutyrtuytrewertyuioiuytreertyuioiuytreertyuiuytrertyu
Interview experience
2
Poor
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(1 Question)

  • Q1. What are the principles of accounting?
  • Ans. 

    Principles of accounting are fundamental guidelines for recording financial transactions and preparing financial statements.

    • Principle of Regularity: All financial records should be prepared in accordance with established rules and regulations.

    • Principle of Consistency: Accounting methods and procedures should be consistent from one period to another.

    • Principle of Materiality: Only significant information that could influ...

  • Answered by AI
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via AmbitionBox and was interviewed in Oct 2024. There were 2 interview rounds.

Round 1 - Aptitude Test 

The questions are very nice..its good too

Round 2 - One-on-one 

(2 Questions)

  • Q1. Whats your goal and aim
  • Q2. Tell me about your self

Interview Preparation Tips

Interview preparation tips for other job seekers - Always prepared
Interview experience
1
Bad
Difficulty level
Moderate
Process Duration
More than 8 weeks
Result
Not Selected

I appeared for an interview in Apr 2025, where I was asked the following questions.

  • Q1. Which channel do you choose for H&M
  • Ans. 

    For H&M, I would choose a multi-channel approach focusing on social media, email marketing, and influencer partnerships.

    • Utilize Instagram and TikTok for visually appealing content showcasing new collections.

    • Leverage Facebook for targeted ads to reach specific demographics.

    • Implement email marketing campaigns to inform loyal customers about sales and new arrivals.

    • Collaborate with fashion influencers to expand reach a...

  • Answered by AI
  • Q2. Explain the assignment
  • Ans. 

    The assignment involves managing digital media strategies to enhance brand visibility and engagement.

    • Develop a content calendar to schedule posts across platforms, e.g., Instagram, Facebook, and Twitter.

    • Analyze audience engagement metrics to refine content strategy, such as using Google Analytics.

    • Collaborate with graphic designers to create visually appealing media, like infographics or videos.

    • Implement SEO best practi...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - This company is a scam . Do not waste your time applying to this company or completing the pointless assignment they provide. There is a complete misalignment between the HR and the Hiring manager.

Sales Advisor Interview Questions & Answers

user image Anonymous

posted on 12 Mar 2025

Interview experience
4
Good
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Feb 2025.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Ask only self introduction and any experience that's it
  • Q2. Nothing
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Apr 2025, where I was asked the following questions.

  • Q1. Education and previous working experrience
  • Q2. Future Goals and planning to achive
  • Ans. 

    Setting future goals involves strategic planning and actionable steps to achieve personal and professional growth.

    • Define Clear Objectives: Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals, such as completing a certification in project management within a year.

    • Continuous Learning: Commit to ongoing education through workshops, online courses, or seminars to stay updated with industry tr...

  • Answered by AI
  • Q3. Expected future growth
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. Spring Boot annotations related question
  • Q2. Java 8 advantages
  • Ans. 

    Java 8 introduced several new features and improvements, including lambda expressions, functional interfaces, streams, and default methods.

    • Lambda expressions allow for more concise and readable code.

    • Functional interfaces enable the use of lambda expressions.

    • Streams provide a way to work with collections in a more functional style.

    • Default methods allow interfaces to have method implementations.

  • Answered by AI
Round 2 - One-on-one 

(2 Questions)

  • Q1. Questions on microservices
  • Q2. Types of HTTP methods, what is idempotency in rest api
  • Ans. 

    HTTP methods include GET, POST, PUT, DELETE, PATCH. Idempotency in REST API means multiple identical requests have the same effect as a single request.

    • HTTP methods: GET, POST, PUT, DELETE, PATCH

    • Idempotency in REST API: Multiple identical requests have the same effect as a single request

    • Example: GET and PUT are idempotent as they do not change the state of the server with multiple identical requests

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Just prepare well in Core Java and Spring Boot related topics

Skills evaluated in this interview

Interview experience
4
Good
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Apr 2025, where I was asked the following questions.

  • Q1. How will you deal with your customers?
  • Ans. 

    I prioritize empathy, active listening, and effective communication to build strong relationships with customers.

    • Empathy: I strive to understand the customer's feelings and perspectives, ensuring they feel heard and valued. For example, if a customer is frustrated with a service delay, I acknowledge their feelings and reassure them that I will help resolve the issue.

    • Active Listening: I focus on truly understanding the ...

  • Answered by AI
  • Q2. How will you walk to your customers
  • Ans. 

    I prioritize understanding customer needs, building relationships, and providing tailored solutions to enhance their experience.

    • Listen actively to customer feedback to understand their needs and concerns.

    • Build rapport by personalizing interactions, such as remembering previous conversations.

    • Provide timely and relevant solutions, like offering product recommendations based on past purchases.

    • Follow up after interactions ...

  • Answered by AI

Top trending discussions

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H&M Interview FAQs

How many rounds are there in H&M interview?
H&M interview process usually has 2-3 rounds. The most common rounds in the H&M interview process are One-on-one Round, HR and Resume Shortlist.
How to prepare for H&M interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at H&M. The most common topics and skills that interviewers at H&M expect are Customer Service, Health Insurance, Retail, Recruitment and Customer Experience.
What are the top questions asked in H&M interview?

Some of the top questions asked at the H&M interview -

  1. What is customer service according to y...read more
  2. Problem statement where in you have to use Azure/Azure functions to solve ...read more
  3. How well do you know about operations of a sto...read more
What are the most common questions asked in H&M HR round?

The most common HR questions asked in H&M interview are -

  1. What are your salary expectatio...read more
  2. Why are you looking for a chan...read more
  3. Why should we hire y...read more
How long is the H&M interview process?

The duration of H&M interview process can vary, but typically it takes about less than 2 weeks to complete.

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Overall Interview Experience Rating

4.2/5

based on 156 interview experiences

Difficulty level

Easy 33%
Moderate 54%
Hard 13%

Duration

Less than 2 weeks 64%
2-4 weeks 18%
4-6 weeks 12%
6-8 weeks 3%
More than 8 weeks 3%
View more

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H&M Reviews and Ratings

based on 766 reviews

3.8/5

Rating in categories

3.5

Skill development

4.0

Work-life balance

3.6

Salary

3.8

Job security

3.9

Company culture

3.2

Promotions

3.5

Work satisfaction

Explore 766 Reviews and Ratings
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