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Ipsos Interview Questions and Answers
15 Interview questions
Core methodologies in research management include qualitative and quantitative approaches, data analysis, and project management techniques.
Qualitative Research: In-depth interviews and focus groups to gather insights (e.g., understanding patient experiences).
Quantitative Research: Surveys and experiments to collect numerical data (e.g., clinical trials measuring drug efficacy).
Mixed Methods: Combining qualitative...
Market research is the process of gathering, analyzing, and interpreting information about a market to make informed business decisions.
Market research helps businesses understand their target audience and competitors
It involves collecting data on consumer preferences, trends, and buying habits
The purpose is to identify opportunities, minimize risks, and optimize marketing strategies
Examples include surveys, focus...
Mystery shopping is a market research technique where individuals pose as regular customers to evaluate the quality of products and services.
Mystery shoppers are hired by companies to assess customer service, product quality, and overall customer experience.
They visit stores, restaurants, or other businesses anonymously and provide detailed feedback on their interactions.
The goal of mystery shopping is to identify...
To calculate the area of a cube, you need to find the surface area of all six sides.
Find the area of one side by multiplying the length by the width
Since all sides of a cube are equal, multiply the area of one side by 6 to get the total surface area
Formula: Area = 6 * (side length)^2
Example: If the side length of a cube is 5 cm, the area would be 6 * (5)^2 = 150 cm^2
A subquery is a query nested within another SQL query, used to retrieve data based on the results of the outer query.
Subqueries can be used in SELECT, INSERT, UPDATE, or DELETE statements.
Example: SELECT * FROM employees WHERE department_id IN (SELECT id FROM departments WHERE location = 'New York');
Subqueries can return single or multiple values.
They can be correlated (dependent on the outer query) or non-correla...
Evaluate machine learning model by analyzing metrics like accuracy, precision, recall, F1 score, ROC curve, and confusion matrix.
Calculate accuracy to measure overall performance of the model.
Use precision to evaluate the proportion of true positive predictions among all positive predictions.
Consider recall to assess the proportion of true positive predictions among all actual positives.
Calculate F1 score as a bal...
Ipsos HR Interview Questions
To improve ROI of a marketing channel, focus on targeting the right audience, optimizing ad creatives, analyzing data regularly, and testing different strategies.
Target the right audience based on demographics, interests, and behavior
Optimize ad creatives for better engagement and conversion rates
Analyze data regularly to identify trends, patterns, and areas for improvement
Test different strategies such as A/B tes...
Preventive measures for regression assumptions not met
Check for multicollinearity among independent variables
Transform variables if they are not normally distributed
Consider using non-parametric regression methods
Use robust regression techniques to handle outliers
Collect more data to improve model performance
Time series analysis components include trend, seasonality, cyclicality, and irregularity.
Trend: Long-term movement or direction of the data.
Seasonality: Regular patterns that occur at specific intervals.
Cyclicality: Repeating patterns that are not necessarily at fixed intervals.
Irregularity: Random fluctuations or noise in the data.
Examples: Trend in stock prices, seasonality in retail sales, cyclicality in econo...
Handling missing values is crucial in data analysis. Various techniques like imputation, deletion, or prediction can be used.
Use imputation techniques like mean, median, mode to fill in missing values.
Consider using predictive modeling to estimate missing values based on other variables.
Delete rows or columns with a high percentage of missing values if they cannot be accurately imputed.
Use advanced techniques like...
Ipsos Interview Experiences
40 interviews found
Anonymous
Selected
I appeared for an interview in Jan 2025.
(5 Questions)
- Q1. Tell me about yourself.
- Q2. What is the definition and purpose of market research?
- Ans.
Market research is the process of gathering, analyzing, and interpreting information about a market to make informed business decisions.
Market research helps businesses understand their target audience and competitors
It involves collecting data on consumer preferences, trends, and buying habits
The purpose is to identify opportunities, minimize risks, and optimize marketing strategies
Examples include surveys, focus grou...
- Q3. What services does Ipsos provide?
- Ans.
Ipsos provides market research and consulting services to help clients understand consumer behavior and trends.
Market research
Consulting services
Consumer behavior analysis
Trend analysis
- Q4. What is the concept of mystery shopping?
- Ans.
Mystery shopping is a market research technique where individuals pose as regular customers to evaluate the quality of products and services.
Mystery shoppers are hired by companies to assess customer service, product quality, and overall customer experience.
They visit stores, restaurants, or other businesses anonymously and provide detailed feedback on their interactions.
The goal of mystery shopping is to identify area...
- Q5. What is your knowledge and experience with Microsoft Office?
- Ans.
Proficient in Microsoft Office suite with experience in creating presentations, reports, and spreadsheets.
Proficient in Microsoft Word for creating documents and reports
Skilled in Microsoft Excel for data analysis and creating spreadsheets
Experienced in Microsoft PowerPoint for creating presentations
Familiar with Microsoft Outlook for email communication and scheduling
I appeared for an interview in Jan 2025, where I was asked the following questions.
- Q1. Can you tell me about yourself?
- Q2. Can you describe your most recent project?
Selected
I appeared for an interview in Jan 2025.
(2 Questions)
- Q1. Can you elaborate on your work experience?
- Ans.
I have 5 years of experience in analyzing large datasets to extract valuable insights and make data-driven decisions.
Analyzed customer behavior data to optimize marketing strategies
Built predictive models to forecast sales trends
Utilized machine learning algorithms to improve product recommendations
Presented findings to stakeholders in a clear and actionable manner
- Q2. What questions were asked regarding your work experience?
- Ans.
Questions related to work experience in data science field.
Asked about previous projects worked on
Inquired about specific data analysis techniques used
Discussed challenges faced and how they were overcome
I applied via Referral and was interviewed in Oct 2024. There were 2 interview rounds.
(2 Questions)
- Q1. What are the assumptions of Linear Regression?
- Q2. How to evaluate your machine learning model?
- Ans.
Evaluate machine learning model by analyzing metrics like accuracy, precision, recall, F1 score, ROC curve, and confusion matrix.
Calculate accuracy to measure overall performance of the model.
Use precision to evaluate the proportion of true positive predictions among all positive predictions.
Consider recall to assess the proportion of true positive predictions among all actual positives.
Calculate F1 score as a balance ...
(2 Questions)
- Q1. What is R-Squared and Adjusted R Squared? Also brief about the difference?
- Q2. Interpret the coefficients of Linear Regression and Binomial Logistic Regression?
Interview Preparation Tips
Skills evaluated in this interview
I applied via Campus Placement and was interviewed in Nov 2024. There were 3 interview rounds.
Normal 10 Mcq questions
Advantages and disadvantages of GenAl
(2 Questions)
- Q1. Sql query on subquery
- Ans.
A subquery is a query nested within another SQL query, used to retrieve data based on the results of the outer query.
Subqueries can be used in SELECT, INSERT, UPDATE, or DELETE statements.
Example: SELECT * FROM employees WHERE department_id IN (SELECT id FROM departments WHERE location = 'New York');
Subqueries can return single or multiple values.
They can be correlated (dependent on the outer query) or non-correlated (...
- Q2. Explain about ur project
Interview Preparation Tips
Senior Data Processing Executive Interview Questions & Answers
Prince Rakesh Verma
posted on 25 Jul 2025
Selected
I appeared for an interview before Jul 2024, where I was asked the following questions.
- Q1. Suppose you have to reverse a string, while reversing which index will print first.
- Ans.
Reversing a string involves printing characters from the end to the start, with the last index printed first.
To reverse 'hello', start from index 4 (last character 'o') and end at index 0 (first character 'h').
The reversed string of 'hello' is 'olleh'.
In Python, you can reverse a string using slicing: 'hello'[::-1] results in 'olleh'.
In Java, you can use StringBuilder: new StringBuilder('hello').reverse().toString() gi...
- Q2. Write a sql query to get only 3 column with age range from 30 to 40.
- Ans.
This SQL query retrieves three specific columns for individuals aged between 30 and 40.
Use the SELECT statement to specify the three columns you want to retrieve.
Utilize the WHERE clause to filter records based on the age range.
Example: SELECT name, age, email FROM users WHERE age BETWEEN 30 AND 40;
Kaustubh J Tikotikar
I applied via Referral and was interviewed in Aug 2024. There were 2 interview rounds.
(3 Questions)
- Q1. About SQL basics such as difference between delete and truncate, and some basic definitions.
- Q2. About Python basics such as list, tuple and all.
- Q3. Basic questions about Excel.
(2 Questions)
- Q1. Salary Negotiation
- Q2. About Company Work Culture
Interview Preparation Tips
- SQL
- Python
- Excel
Vivek V Sirwal
Basic aptitude questions
(2 Questions)
- Q1. SQL basics questions like joins
- Q2. Pandas basics for data manipulation
I applied via Approached by Company and was interviewed in Apr 2024. There was 1 interview round.
(3 Questions)
- Q1. Introduce youself
- Q2. How are you suitable for this role
- Q3. Explain your projects
Selected
I appeared for an interview in Nov 2024, where I was asked the following questions.
- Q1. Introduce yourself
- Ans.
I am a passionate research intern with a background in biology and a keen interest in data analysis and scientific discovery.
Currently pursuing a degree in Biology with a focus on molecular genetics.
Completed a summer internship at XYZ Lab, where I assisted in research on gene editing techniques.
Skilled in data analysis using Python and R, with experience in statistical modeling.
Participated in a collaborative project ...
- Q2. Why do you want to join ipsos
- Ans.
I want to join Ipsos to contribute to impactful research that drives decision-making and enhances understanding of consumer behavior.
Ipsos is a global leader in market research, providing insights that shape strategies for businesses.
I admire Ipsos' commitment to innovation, such as using advanced analytics and technology to gather data.
The opportunity to work with diverse teams and clients across various industries ex...
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Ipsos Interview FAQs
The duration of Ipsos interview process can vary, but typically it takes about less than 2 weeks to complete.
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based on 48 interview experiences
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