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Ipsos Interview Questions and Answers

Updated 26 Jul 2025
Popular Designations

21 Interview questions

An Analytics Manager was asked
Q. How can the ROI of a marketing channel be improved?
Ans. 

To improve ROI of a marketing channel, focus on targeting the right audience, optimizing ad creatives, analyzing data regularly, and testing different strategies.

  • Target the right audience based on demographics, interests, and behavior

  • Optimize ad creatives for better engagement and conversion rates

  • Analyze data regularly to identify trends, patterns, and areas for improvement

  • Test different strategies such as A/B tes...

View all Analytics Manager interview questions
An Analytics Manager was asked
Q. How is the effectiveness of a campaign analyzed?
Ans. 

The effectiveness of a campaign is analyzed by measuring key performance indicators (KPIs) and conducting A/B testing.

  • Identify and track relevant KPIs such as conversion rate, click-through rate, return on investment (ROI), and customer acquisition cost.

  • Compare the campaign results to benchmarks and historical data to assess performance.

  • Conduct A/B testing to test different variables such as messaging, visuals, an...

View all Analytics Manager interview questions
An Analyst was asked
Q. What are the preventive measures if regression assumptions are not met?
Ans. 

Preventive measures for regression assumptions not met

  • Check for multicollinearity among independent variables

  • Transform variables if they are not normally distributed

  • Consider using non-parametric regression methods

  • Use robust regression techniques to handle outliers

  • Collect more data to improve model performance

View all Analyst interview questions
An Analyst was asked
Q. What are the components of time series analysis?
Ans. 

Time series analysis components include trend, seasonality, cyclicality, and irregularity.

  • Trend: Long-term movement or direction of the data.

  • Seasonality: Regular patterns that occur at specific intervals.

  • Cyclicality: Repeating patterns that are not necessarily at fixed intervals.

  • Irregularity: Random fluctuations or noise in the data.

  • Examples: Trend in stock prices, seasonality in retail sales, cyclicality in econo...

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An Analyst was asked
Q. How do you handle missing values?
Ans. 

Handling missing values is crucial in data analysis. Various techniques like imputation, deletion, or prediction can be used.

  • Use imputation techniques like mean, median, mode to fill in missing values.

  • Consider using predictive modeling to estimate missing values based on other variables.

  • Delete rows or columns with a high percentage of missing values if they cannot be accurately imputed.

  • Use advanced techniques like...

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An Analyst was asked
Q. How do you detect outliers?
Ans. 

Outliers can be detected using statistical methods like Z-score, IQR, or visualization techniques like box plots.

  • Calculate Z-score for each data point and identify points with Z-score greater than a certain threshold (usually 3 or -3).

  • Use Interquartile Range (IQR) to identify outliers by determining data points that fall below Q1 - 1.5 * IQR or above Q3 + 1.5 * IQR.

  • Visualize the data using box plots and identify p...

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Ipsos HR Interview Questions

11 questions and answers

Q. Why do you want to join Ipsos?
Q. What questions were asked regarding your work experience?
Q. Can you elaborate on your work experience?
An Analyst was asked
Q. What is the difference between a tuple and a list?
Ans. 

Tuple is immutable and fixed in size, while list is mutable and can change in size.

  • Tuple is created using parentheses, while list is created using square brackets.

  • Tuple elements can be of different data types, while list elements are usually of the same data type.

  • Tuple is faster than list for iteration and accessing elements.

  • Example: tuple = (1, 'a', True), list = [1, 2, 3]

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Are these interview questions helpful?
A Costumer Support was asked
Q. How would you sell a product?
Ans. 

To sell a product, you need to understand the customer's needs, highlight the product's benefits, and create a sense of urgency.

  • Identify the customer's needs and pain points

  • Highlight the unique features and benefits of the product

  • Create a sense of urgency or scarcity

  • Provide social proof and testimonials

  • Offer incentives or discounts

  • Use persuasive language and storytelling

  • Address objections and offer solutions

  • Follow...

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A Business Analyst was asked
Q. What is Regression?What is Mutlicollinearity?
Ans. 

Regression is a statistical technique used to understand the relationship between a dependent variable and one or more independent variables. Multicollinearity occurs when independent variables in a regression model are highly correlated.

  • Regression helps in predicting the value of the dependent variable based on the values of independent variables.

  • Multicollinearity can lead to issues in interpreting the coefficien...

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An Analyst was asked
Q. What is multicollinearity? How to tackle this condition?
Ans. 

Multicollinearity is a phenomenon in which two or more predictor variables in a regression model are highly correlated.

  • Multicollinearity can lead to unstable estimates of the coefficients and make it difficult to determine the effect of each predictor variable on the outcome.

  • One way to tackle multicollinearity is to identify the highly correlated variables and consider removing one of them from the model.

  • Another a...

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Ipsos Interview Experiences

40 interviews found

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Jan 2025.

Round 1 - One-on-one 

(5 Questions)

  • Q1. Tell me about yourself.
  • Q2. What is the definition and purpose of market research?
  • Ans. 

    Market research is the process of gathering, analyzing, and interpreting information about a market to make informed business decisions.

    • Market research helps businesses understand their target audience and competitors

    • It involves collecting data on consumer preferences, trends, and buying habits

    • The purpose is to identify opportunities, minimize risks, and optimize marketing strategies

    • Examples include surveys, focus grou...

  • Answered by AI
  • Q3. What services does Ipsos provide?
  • Ans. 

    Ipsos provides market research and consulting services to help clients understand consumer behavior and trends.

    • Market research

    • Consulting services

    • Consumer behavior analysis

    • Trend analysis

  • Answered by AI
  • Q4. What is the concept of mystery shopping?
  • Ans. 

    Mystery shopping is a market research technique where individuals pose as regular customers to evaluate the quality of products and services.

    • Mystery shoppers are hired by companies to assess customer service, product quality, and overall customer experience.

    • They visit stores, restaurants, or other businesses anonymously and provide detailed feedback on their interactions.

    • The goal of mystery shopping is to identify area...

  • Answered by AI
  • Q5. What is your knowledge and experience with Microsoft Office?
  • Ans. 

    Proficient in Microsoft Office suite with experience in creating presentations, reports, and spreadsheets.

    • Proficient in Microsoft Word for creating documents and reports

    • Skilled in Microsoft Excel for data analysis and creating spreadsheets

    • Experienced in Microsoft PowerPoint for creating presentations

    • Familiar with Microsoft Outlook for email communication and scheduling

  • Answered by AI
Interview experience
3
Average
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Not Selected

I appeared for an interview in Jan 2025, where I was asked the following questions.

  • Q1. Can you tell me about yourself?
  • Q2. Can you describe your most recent project?
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Jan 2025.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Can you elaborate on your work experience?
  • Ans. 

    I have 5 years of experience in analyzing large datasets to extract valuable insights and make data-driven decisions.

    • Analyzed customer behavior data to optimize marketing strategies

    • Built predictive models to forecast sales trends

    • Utilized machine learning algorithms to improve product recommendations

    • Presented findings to stakeholders in a clear and actionable manner

  • Answered by AI
  • Q2. What questions were asked regarding your work experience?
  • Ans. 

    Questions related to work experience in data science field.

    • Asked about previous projects worked on

    • Inquired about specific data analysis techniques used

    • Discussed challenges faced and how they were overcome

  • Answered by AI

Interview Questions & Answers

user image Anonymous

posted on 15 Nov 2024

Interview experience
3
Average
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Not Selected

I applied via Referral and was interviewed in Oct 2024. There were 2 interview rounds.

Round 1 - Technical 

(2 Questions)

  • Q1. What are the assumptions of Linear Regression?
  • Q2. How to evaluate your machine learning model?
  • Ans. 

    Evaluate machine learning model by analyzing metrics like accuracy, precision, recall, F1 score, ROC curve, and confusion matrix.

    • Calculate accuracy to measure overall performance of the model.

    • Use precision to evaluate the proportion of true positive predictions among all positive predictions.

    • Consider recall to assess the proportion of true positive predictions among all actual positives.

    • Calculate F1 score as a balance ...

  • Answered by AI
Round 2 - Technical 

(2 Questions)

  • Q1. What is R-Squared and Adjusted R Squared? Also brief about the difference?
  • Q2. Interpret the coefficients of Linear Regression and Binomial Logistic Regression?

Interview Preparation Tips

Interview preparation tips for other job seekers - Just Prepare Excel, Python, SQL, and basic statistic concept.

Skills evaluated in this interview

Interview experience
3
Average
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Campus Placement and was interviewed in Nov 2024. There were 3 interview rounds.

Round 1 - Aptitude Test 

Normal 10 Mcq questions

Round 2 - Group Discussion 

Advantages and disadvantages of GenAl

Round 3 - Technical 

(2 Questions)

  • Q1. Sql query on subquery
  • Ans. 

    A subquery is a query nested within another SQL query, used to retrieve data based on the results of the outer query.

    • Subqueries can be used in SELECT, INSERT, UPDATE, or DELETE statements.

    • Example: SELECT * FROM employees WHERE department_id IN (SELECT id FROM departments WHERE location = 'New York');

    • Subqueries can return single or multiple values.

    • They can be correlated (dependent on the outer query) or non-correlated (...

  • Answered by AI
  • Q2. Explain about ur project

Interview Preparation Tips

Interview preparation tips for other job seekers - None , just do well and be calm
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview before Jul 2024, where I was asked the following questions.

  • Q1. Suppose you have to reverse a string, while reversing which index will print first.
  • Ans. 

    Reversing a string involves printing characters from the end to the start, with the last index printed first.

    • To reverse 'hello', start from index 4 (last character 'o') and end at index 0 (first character 'h').

    • The reversed string of 'hello' is 'olleh'.

    • In Python, you can reverse a string using slicing: 'hello'[::-1] results in 'olleh'.

    • In Java, you can use StringBuilder: new StringBuilder('hello').reverse().toString() gi...

  • Answered by AI
  • Q2. Write a sql query to get only 3 column with age range from 30 to 40.
  • Ans. 

    This SQL query retrieves three specific columns for individuals aged between 30 and 40.

    • Use the SELECT statement to specify the three columns you want to retrieve.

    • Utilize the WHERE clause to filter records based on the age range.

    • Example: SELECT name, age, email FROM users WHERE age BETWEEN 30 AND 40;

  • Answered by AI

Data Analyst Interview Questions & Answers

user image Kaustubh J Tikotikar

posted on 31 Aug 2024

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
-

I applied via Referral and was interviewed in Aug 2024. There were 2 interview rounds.

Round 1 - One-on-one 

(3 Questions)

  • Q1. About SQL basics such as difference between delete and truncate, and some basic definitions.
  • Q2. About Python basics such as list, tuple and all.
  • Q3. Basic questions about Excel.
Round 2 - HR 

(2 Questions)

  • Q1. Salary Negotiation
  • Q2. About Company Work Culture

Interview Preparation Tips

Topics to prepare for Ipsos Data Analyst interview:
  • SQL
  • Python
  • Excel
Interview preparation tips for other job seekers - Interview went very smoothly and the interviewers were very friendly and understanding.

Data Engineer Interview Questions & Answers

user image Vivek V Sirwal

posted on 9 Jul 2024

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

Basic aptitude questions

Round 2 - Technical 

(2 Questions)

  • Q1. SQL basics questions like joins
  • Q2. Pandas basics for data manipulation

Data Analyst Interview Questions & Answers

user image Anonymous

posted on 16 Oct 2024

Interview experience
3
Average
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Approached by Company and was interviewed in Apr 2024. There was 1 interview round.

Round 1 - One-on-one 

(3 Questions)

  • Q1. Introduce youself
  • Q2. How are you suitable for this role
  • Q3. Explain your projects
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Nov 2024, where I was asked the following questions.

  • Q1. Introduce yourself
  • Ans. 

    I am a passionate research intern with a background in biology and a keen interest in data analysis and scientific discovery.

    • Currently pursuing a degree in Biology with a focus on molecular genetics.

    • Completed a summer internship at XYZ Lab, where I assisted in research on gene editing techniques.

    • Skilled in data analysis using Python and R, with experience in statistical modeling.

    • Participated in a collaborative project ...

  • Answered by AI
  • Q2. Why do you want to join ipsos
  • Ans. 

    I want to join Ipsos to contribute to impactful research that drives decision-making and enhances understanding of consumer behavior.

    • Ipsos is a global leader in market research, providing insights that shape strategies for businesses.

    • I admire Ipsos' commitment to innovation, such as using advanced analytics and technology to gather data.

    • The opportunity to work with diverse teams and clients across various industries ex...

  • Answered by AI

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Ipsos Interview FAQs

How many rounds are there in Ipsos interview?
Ipsos interview process usually has 2-3 rounds. The most common rounds in the Ipsos interview process are One-on-one Round, Technical and HR.
How to prepare for Ipsos interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Ipsos. The most common topics and skills that interviewers at Ipsos expect are Market Research, SQL, Consulting, Python and Research.
What are the top questions asked in Ipsos interview?

Some of the top questions asked at the Ipsos interview -

  1. What are the preventive measures if regression assumptions are not m...read more
  2. What is the definition and purpose of market resear...read more
  3. What is multicollinearity? How to tackle this conditi...read more
How long is the Ipsos interview process?

The duration of Ipsos interview process can vary, but typically it takes about less than 2 weeks to complete.

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Overall Interview Experience Rating

3.9/5

based on 48 interview experiences

Difficulty level

Easy 19%
Moderate 81%

Duration

Less than 2 weeks 58%
2-4 weeks 32%
4-6 weeks 6%
More than 8 weeks 3%
View more

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Ipsos Reviews and Ratings

based on 350 reviews

3.3/5

Rating in categories

3.0

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2.8

Work-life balance

2.9

Salary

3.3

Job security

3.1

Company culture

2.8

Promotions

2.8

Work satisfaction

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